Guangzhou Today Fitch Garment Co., Ltd. is a research and development-oriented design, production, retail as one of the major apparel companies, with "Ailian" and "ALT" two well-known clothing brands .
Its famous women's brand "Ailian" as the "ladies fashion" leading brand. The company advocates the brand culture of "ladies' styling" in China and takes the brand of "Pure Ailian" as its advocate, fulfilling the demand of modern lady's generation, lively, innocent and fashionable dress, and has succeeded in creating a lady's cultural kingdom, which is deeply recognized by the market. Ailian "Fashion ladies" positioning accuracy, for schoolgirls and young white-collar family provides: skirts, single skirts, T-shirts, cardigans, sweaters, cotton, down jackets, jeans, windbreaker, coats, casual pants, fashion shoes, leather goods, hats , Socks, backpacks, jewelry and other product categories.

阿依莲女装福建诚邀客户加盟

Another brand under its brand "ALT" is committed to "fashion men's" brand cutting-edge. ALT advocated taking the "Design Rise" route to disseminate cutting-edge fashion theme as the main line of culture, adhere to the avant-garde fashion elements for the design of the main line. ALT is located in the young fashion and leisure, for the cutting-edge, innovative, progressive urban men to provide fashion shirts, jeans, T-shirt, casual pants, jackets, windbreaker, sweater, cotton, down jacket, outdoor functional clothes, casual shoes, leather goods, Socks, backpacks, glasses and other product categories.
The company has set up R & D centers in Hong Kong and Guangzhou and set up product information acquisition bases in New York, Milan and Shanghai to ensure that they are synchronized with the world fashion and more capable of product research and development. The company has more than 10 years of garment production management experience, close cooperation with its close to 70 outstanding suppliers, each year to achieve more than 20 million (men and women) supply scale; at the same time to their own professional logistics for the national market Fast replenishment, rapid distribution to provide a strong guarantee.

阿依莲女装福建诚邀客户加盟

Ailian brand positioning: the target market: the consumer market has always been the target consumer: the age of 18 to 35-year-old younger generation as the main consumer object style positioning: Ailian apparel line adhere to high quality, casual fashion product image, with its unique Design style, simple and smooth lines, bright and elegant colors, with exquisite tailoring, modern urban fashion, elegance and self-confidence. Price Positioning: The level of mass consumption, emphasizing super value. Marketing Strategy: Faced with the rapid development and fierce competition in the domestic casual wear market, Ailian insisted on creating a market with brand culture, maintaining the market with brand responsibility, taking the needs of the masses as its responsibility, product quality as the benchmark, Franchised franchising, regional franchising and terminal franchising. We strictly enforced the standardization of products, the high quality of service, and the networked management to constantly improve the operation mechanism and establish a pragmatic and rapid operation mode.

阿依莲女装福建诚邀客户加盟

Ailian Chinese brand composition, is the perfect combination of Eastern aesthetic taste and Western fashion culture, not only in line with the Oriental women's reading habits, at the same time as the times progress, and add richer brand associations. Her innocence, such as a girl, elegant, such as lotus, adhere to the innermost true feelings of the most beautiful lady complex, but also know how to capture the popular culture nowadays, enrich and decorate their beautiful life.

ayilian English brand composition, the same is the international counterparts in English spelling and Chinese pinyin soft and subtle results, so that she was born in China has a wide range of cognitive and infatuation, get recognition and love in the world. As a is the first letter of 26 English letters, ayilian is thinking of the brand internationalization strategy, the future ayilian brand blueprint, will be the first-line brand on the international women's stage.
Spring product price between 59-398 yuan Summer product price between 49-258 yuan Autumn product price between 69-288 yuan Winter product price between 69-798 yuan

Ailian Fujian Investment Hotline: Mr. Jiang

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