[China Glass Network] Network marketing is a watershed in the marketing activities of modern enterprises. Network marketing can achieve a business or ruin a business. Some people earned a lot of money through online marketing, and some people fell in the field of online marketing. The data shows that in foreign countries, 80% of companies and individuals use the online marketing model and get good results. In China, although the network has become very popular, but there is very little understanding of network marketing, it is better to apply network marketing to business. So how can online marketing succeed? Pvc Placemat,Customized Pvc Placemat ,Ecofriendly Colorful Pvc Placemat Christmas Decorations Co., Ltd. , http://www.hbmattressfelt.com
For this topic, you can't find a perfect answer. Everyone has their own different views, and the Internet, users, products, ideas, etc. are constantly changing and changing. But no matter what we do, in order to successfully market online marketing, we must do the following four key points:
1. Let your products be everywhere on the web
The Internet is a world. In this world, there is no limit to the geographical industry. Everyone can swim freely in this world. Make your products ubiquitous on the web. Simply put, no matter what user opens any web page, you can see your product by searching for any relevant keywords. This is just a hypothetical theory. In fact, it is very difficult to do this. But now with the development of search engines, a large part of users' behavior on the Internet relies on search engines, so we must seize the search engine if we want to seize the users. At present, the competition of various products is very fierce. Every industry has tried to subdivide the product segmentation, and hopes to create a world of its own, in order to achieve its own category, this model is not only under the traditional line. Adoption in marketing is also a good strategy in online marketing. If you want to make your product a success, you must take possession of your product category. Whenever a user searches for your company, product or other related words, basically all of the information sources are your website. Why not? Bring customers?
2, your website is a better conversion platform
Every successful business has its own web portal, which is its own website platform. Internet marketing promotion is doing a good job. If you don't have your own website, users will feel untrusted and have no sense of security. The website not only represents the online brand image of a company, but also is the core part of network marketing. The functions of the website are mainly reflected in the following eight aspects: brand image, product/service display, information release, customer service, customer relationship, survey statistics, online sales. The various ways of network marketing promotion are like different routes. The website is a destination. There are Dongdi that users want, and everything about internet marketing is done around this website. So a successful online marketing must have a website that retains customers. For example, the website of Asia-Pacific bathroom network, he said how good his products are, how well-known, how good the service, but you can not find their official website on the Internet, your trust in him is very natural Will be discounted, I think it may be a liar; and if someone maliciously establishes a website named after the Asia-Pacific bathroom network to deceive users, his online brand image will be seriously affected.
3. Promote refinement and do a good job of data analysis
Internet marketing can't be equated with online promotion. It involves a rather complicated task from project planning, website planning and construction, network promotion strategy, improving conversion rate and statistical analysis. The statistical analysis of data allows us to discover problems in network marketing, thereby adjusting strategies, solving problems, and improving overall operational efficiency.
Internet marketing is not a good way to write a plan, a website is built, and promotion is all right. Because often when you plan to promote the program method, there are many aspects involved. The initial promotion may not focus on you, and your focus may deviate from the user. So if we want to do online marketing, we must know where the user is coming from (is a third-party website, search engine or direct visit, etc.), by searching for those words (company name, product name, etc.), which way conversion rate higher. Internet marketing is not a day or two. It takes two or three months, and more than half a year to see the real effect. Therefore, we must constantly analyze the data to find a suitable method for our website and continuously improve the user experience. Forming a virtuous circle is the guarantee for the success of online marketing. For more website optimization promotion methods, you can follow the BlueFate blog.
4. Conduct a reasonable resource team configuration
The general situation is a necessary configuration for a reasonable network marketing team:
A network marketing executive: familiar with the website architecture, familiar with user experience design, network marketing plan planning, familiar with market demand analysis, team management capabilities.
A programmer: program development, understand the database.
Web design and art: web design, art, improve user experience, if both are more appropriate.
One or two editors: Responsible for website content update, image processing, data collection, and SEO staff optimization promotion specialist: responsible for website optimization, promotion, and statistical analysis.
A complete team configuration is not enough, and more important is the team's "execution power". Network marketing is a long-term process, and the actual work may be very boring. After a long time, you are tired, so "execution "It is very important. Without execution, everything is empty talk.