Jute fiber: Struggling with multi-standard high pressure in developed countries

Jute known as "gold fiber" has now become one of the most economically valuable and versatile fibers in the world. It can be used to develop various forms of fiber products, it plays an important role in the textile industry and the non-woven industry, and has a direct effect on promoting the economy of some developing countries.

Jute has a biodegradable effect and therefore has become a popular product among consumers in developed countries. Therefore, its demand has also increased year by year. Some countries even shouted the slogan "Jute, not plastic." This deeply stimulated the origin of hemp. The large and small jute companies in India and Bangladesh have mushroomed. Both governments have adopted a technical and financial support policy for the jute industry.

India and Bangladesh are the major producers of jute in the world. In addition to the huge export market potential, companies that use jute as raw materials are also targeting the domestic market. However, due to high production costs and poor supply chain management, the jute industry in these countries is facing increasing challenges. Although they rely heavily on exports, their production methods still use traditional techniques, and their product costs are very high. India has always regarded Bangladesh as the main competitor of the jute market, and both countries are in a state of disorderly competition in the Jute international market.

Another trouble is raw materials. Jute fiber is a kind of crude fiber and is not suitable for weaving woven fabrics. However, because its natural stem fiber has special functions, it is suitable for manufacturing curtains, upholstery and light blankets. After years of hard work, the Indian National Jute Research Institute and the Indian Fiber Federation have finally researched and developed diversified jute products and related jute products.

Since the Green Age, cereal production has shown many aspects of prosperity. This brings unprecedented opportunities for jute industry. At the same time, jute fiber is also competing with synthetic fibers and petrochemical fibers. As a result, jute entrepreneurs and investors are uncertain about the future of jute fiber. They are reluctant to invest heavily in this area and improve production processes and conditions, and are even less willing to adopt new technologies. With the rise of synthetic fiber industry and the dual pressure of petrochemical industry, the world jute industry has entered an unprecedented hardship. The major producing countries of the world's jute have adopted a quota system in an attempt to eliminate each other's trade barriers and have actually exported jute to developed countries.

However, in jute-importing countries, these countries have implemented different standards and continuously compile new environmental and social standards. The environmental awareness of the public around the world has triggered the eco-certification of products, and environmental protection trademarks have emerged one after the other. People hope that products can contain more environmental information and reduce the impact on the environment, so the restrictions on jute fibers are also increasing.

In developed countries, social and labor production standards and social responsibility standards are increasingly becoming tools for increasing taxes on foreign goods. Fair trade is increasingly becoming a concept, and their restrictions on the export of jute are also increasing. Not only that, many rich countries use the standard as an excuse for non-tariff barriers to counter the export of jute in developing countries. Not only that, but India and Bangladesh also face competition from a variety of innovative products in the international market, and various factors are competing according to their geographical advantages.

Not only that, international standards have even identified “concerned areas”, “good management team”, “simple financial plan”, “cash in and out”, “rationality of business plans and development”, “from mature technology to commodity level”, "Explore the level of the international market" and so on have been included in the scope of the standard measurement. Some of these standards even involve laboratories, pilot plants and basic production facilities. These standard conditions actually force Jute Enterprises to further accelerate the pace of upgrading and provide more diversified products.

In order to comply with the dual needs of international standards and markets, many jute companies in India and Bangladesh have had to open up a variety of ways. Develop more New Products, such as high-value interior applications: interiors with regional features, cotton blends, apparel facilities, even coats and decorative bags, etc., to attract funding and customer needs.