Tainan Brand Tony Wear and Emely Expand Mainland Market

Tainan enterprises are divided into two major projects: OEM and brand. Among them, the brands TonyWear and Emely are small golden pheasants of Tainan Enterprises, which are held by Tainan (Cayman) Holding Co., Ltd., and they are mainly targeting the mainland market. Currently, they are planning to return to Taiwan for listing. Tainan Enterprises Holding approximately 51% of Tainan Cayman, it has entered the stage of applying for a joint-item and can be listed in the second half of the year.

It is understood that TonyWear had revenues of US$70 million last year and Emely had US$12 million. Tainan Enterprise pointed out that as of the end of last year, TonyWear had a total of 760 strongholds on the mainland, and Emely had 150 in mainland China. This year it will continue to expand.

According to Tainan Enterprise Planning, TonyWear will add another 80 locations this year, with 840 total business locations, and Emely will have to break through 200 locations and reach 230. The two major brand bases will expand by 160, and the overall retail channel base in the mainland will be Break through 1,000.

This year, benefiting from continued growth in mainland consumer spending and expansion in the number of bases, Tainan Enterprises’ performance in the mainland retail sector should be able to challenge $100 million, grow by more than 20% annually, and maintain an average gross margin of over 50%.