Taiping bird taps Chinese fast fashion ZARA gene

It may be accidental, it may be inevitable. When the international brands ZARA, GAP and other forethoughts, step by step to plough the Chinese market, the local clothing brand Taiping bird also gallop along the road in the fast fashion. The market between the two seems to have some distance, but the conflict will not be avoided.

In Ningbo's Tianyi Square, there are ZARA, H&M, and several brands of Taiping Bird's stores. The short-sleeved connection allows Chinese fashion brands to sneak in on their hearts. How will the future fast fashion go? How will the road to differentiation begin?

Especially for fashion brands like Taiping Bird, which have acquired a considerable market position, will they maintain their style in the future? Finding the development path that suits oneself is an unavoidable issue before the brand.

Why does Blue Ocean win?

No dispute, fast fashion has become a trend. Once a thing becomes a trend or a trend, followers naturally cannot count. There are ancient people before, and later come. For Peacebirds, what is the fate of winning the fast fashion future?

The answer given by the head of the Taiping Bird brand is: relying on design, relying on information, and third, integration of the industrial chain.

For many years, Taiping has not only long-term cooperation with the top professional institutions in China, but also has in-depth exchanges with a number of international design agencies and has been at the forefront of the domestic garment industry. Peacebird is the first domestic fashion company with ZARA. Every year, Taiping Bird sends its design and management team to ZARA for exchanges and study, and brings ZARA's advanced ideas back to China and deepens its development. Taiping Bird has always been at the forefront of design thinking with the spirit of law. On the other hand, they continue to absorb professional designers, in-depth and rapid development of domestic and international fashion apparel market, and strive to create the most creative and passionate elite designer team in China, to extend the fashion tentacles to the world, with tight With the latest international fashion information and fashion elements, to create more stylish products that meet the needs of the Chinese market.

At present, the Taiping Bird brand apparel design team has a population of more than 130 people and gradually develops into a team of 300 people. In June 2010, Taiping Bird officially signed up for Ningbo Hefeng Creative Plaza, marking the new peak of the development of the Taiping Bird in the direction of creative industries. Embodies the future development of the Peacebird brand. This change will help the Taiping bird costume design team to communicate and learn more extensively. It will help inspire designers' creative inspiration and collection of creative elements, giving the product more spiritual and conceptual added value, and further enhance brand creativity. The value of design is conducive to the sustainable development of the overall brand. At the same time, it will also have a talent gathering effect on the Taiping Bird and will surely attract more creative elites. The massive influx of talents will promote the healthy and rapid development of the creative industries, and provide intellectual support and talent guarantees for the future growth of the Taiping Bird, making its design always lead the industry.

Informatization is a non-negligible content for any modern enterprise. The informatization construction of Taiping Bird started early. It can be said that throughout the clothing industry, it has been at a relatively high level. They have established a fully integrated information management system from procurement to terminal. In this system, any small problems will be discovered in time and solved well. Over the years, the company spent tens of millions of yuan on information construction. The direct effect of large investment is to avoid unnecessary losses caused by asymmetric information and inaccuracies. Imagine a company that sells billions of dollars. Even a decimal point error may result in a loss of several million yuan. .

As a result of adopting a virtual model, Peacebirds has a relatively high degree of dependence on the supply chain system. This also largely forces the company to think continuously about the integration of resources for the cooperative system.

Taking the production link as an example, the traditional ordering model, a garment from design to sales, generally takes about the first half of the time, and it will take two or three months. Taipingbird adopts the combination of the order system and the quick order system. The quick order system only takes 20 days from the product design to the market. At such a speed, controlling the production and control of inventory becomes the key. Now, Taiping Bird has established a good cooperative relationship with its own OEM company. Relying on the company's powerful information management capabilities, it not only ensures the time to market, but also effectively reduces the inventory.

The head of the Taiping bird brand believes that fast fashion is the sunrise industry in the apparel industry. In the past, clothing was only a traditional form of competition, and it was affixed with the label of the sunset industry. It is difficult to attract funds, it is difficult to attract talents, and it is even more difficult to attract preferential policies. Fast fashion makes these changes and allows people to use traditional apparel industries. It has found a new world full of imagination, turning culture and ideas into productivity, transforming the garment workshop into a dream factory, and significantly increasing the attractiveness of funds, talents and preferential policies, making the knowledge economy a fundamental driving force for the advancement of the company.