The local fast-fashion brand BANNA BANNA has taken a big toll

BANNA BANNA, a local “fast fashion” brand, has a lot of “opening up territory”

The financial crisis has long since passed. The fast fashion trend represented by ZARA and H&M has swept the world. The Chinese market is the region with the greatest potential for consumption, and “fast fashion” is favored. In the past few years, in addition to the layout of first-tier cities, each major fast-fashion brand has deliberately extended its tentacles into second- and third-tier cities. However, Chinese clothing brands are also not willing to wait for a while, and a group of brands represented by BANNA BANNA have begun to participate in the “fast fashion” movement of the apparel industry and have confronted foreign brands.

Following the opening of the BIANA BANNA Huadu 1000 square flagship store in September last year, BANNA BANNA opened another 450 square meters image store in Dabei Road and advocated a northward expansion of the consumer market. The local "fast fashion" brand BANNA BANNA has accelerated the "opening up of land," and the pattern of foreign brands that have long dominated the Chinese market will be broken, and a new round of reshuffling of the apparel industry chain will soon come.

Comprehensive interpretation of the "fast fashion" brand BANNA BANNA

What is "fast fashion"

"Fast fashion" also known as "McFashion" (McFashion) was first proposed by the British "Guardian." It represents a "McDonald"-style cheap, fast and fashionable "mass fashion", pursuing a "first-rate image, second-rate product, third-rate price" business philosophy, and this is interpreted through the BANNA BANNA brand The core concept of "Fashion, Speed, Value" has a deeper understanding.

How to do fashion

The BANNA BANNA brand has a group of super-strong commodity buyers and designers. Each of them has a habit of looking at the market. The brand founder, Mr. Zhou Sichuan, even spends several days each week to go to the market at home or abroad to see the market. , Immersively understand the brand sales ranking, decoration style and market adjustment dynamics, so as to accurately capture the fashion elements to meet the needs of domestic consumers.

How to do it quickly

In addition to establishing a strong conventional production team, the BANNA BANNA brand also does not hesitate to invest heavily in the formation of a rapid production project team, and is responsible for the overall tracking from “buyers, design, production to logistics” through the continuous introduction of advanced production processes. In addition to shortening the product's operation cycle from design to launch, BANNA BANNA's merchandise plan is also run on a “week” basis, breaking the traditional marketing channels and forming a rapid sales channel.

How to do value

"Equilibrium" does not mean "cheap". What BANNA BANNA brand wants to bring to consumers is "expensive" fashion experience. In order to do this better, BANNA BANAN2011 autumn and winter brand in every aspect of product planning, are highly cost-conscious, in the premise of ensuring quality, reduce profits, so that more consumers have the opportunity to enjoy the BANNA BANNA brand The fashion experience that comes with it. In addition, combined with brand positioning, BANNA BANNA brand independently develops and designs branded terminal images, which not only saves design costs, but also makes its terminal image and product style more perfectly combined and applied.