There is an old saying in China: A single spark can start a prairie fire. For a very strong vitality and creativity of the brand, even if the development is not long, it can also quickly become a "prairie fire" trend. In 2006, the off-brand clothing brand was founded. Only a short four years later, the sales terminal of offside youthwear stationed in more than 20 provinces and autonomous regions. Many consumers began to remember this brand full of passion for life. Impressive door image. In 2010, offside juvenile equipment put forward the concept of "big boy clothing", fully focused on juvenile wear market, off-juvenile clothing to do big children's clothing brand. To become a famous brand, and even Chinese famous brand, the world famous brand, offside apparel companies work together from top to bottom goal. Since its inception, the offside juvenile equipment has been practicing internal strength, integration of brand advantages, enhance the comprehensive competitiveness of the brand in all directions, in a clear path of development dedicated perseverance. Market-oriented - to strengthen the brand positioning, a clear direction of development "to become the main line of second and third tier cities, supplemented by the fourth-line city offside" long-term adherence to a development strategy, has been established in more than 300 sales terminals , Most of which are located in the second and third tier cities, while the offside has also verified the correctness of its own development direction at its impressive pace of development. Out-of-juvenile equipment has always insisted mid-range price, high-end quality brand line, with accurate market positioning and excellent quality quickly won a large number of consumer favorite, very suitable for second and third tier cities in middle-income families. Compared with other brands, offside cost advantages are obvious, the same price is absolutely first-class quality, the same price is certainly the most affordable price. In the specific product development strategy, offside juvenile equipment to adhere to the positioning of children, juvenile equipment has been the proportion of more than 70%, the maximum size of 170cm. In 2010, in response to the new changes in the market, Off-site Juvenile Pack further strengthened the market positioning of juvenile packs. The proportion of juvenile packs exceeded 80% and the smallest size reached 130cm, making it a true brand of eldest children's clothes. Quality first - do a good job of quality management, product rich system Many consumers choose offside clothing reason is very simple: high quality, not only trendy style, refined, quality is first class, the children wear very safe and comfortable. Offside juvenile wear it all attributed to the two words "details" offside believe that only the pursuit of perseverance in order to truly guarantee and enhance product quality in order to establish a good reputation for their own, the brand's road to development is more solid, More stable. Offside product development is closely linked with the specific needs of children, offside committed to producing high quality clothing for older children, in the design of ideas firmly grasp the pursuit of fashion, like sports, dare to show their own personality Features, make the design that best meets the needs of children. The choice of fabric High-quality, environmentally friendly cotton fabrics, the pursuit of comfort, suitable for children to carry out various activities. Production process is better, every aspect of a strict production rules, all products have gone through multiple layers of inspection to the factory. Taking into account the special nature of children, in some details such as the length of small rope, formaldehyde content, PH value and other issues, offside have strict requirements. Offside juvenile equipment to establish a complete product system, product development is not limited to the field of clothing, but to create a multi-place shopping paradise for children, wear, play and so on. Children in the off-the-shelf equipment sales terminal, children can not only buy high-quality clothing, but also to find beautiful accessories, stationery, backpacks, sports equipment and other integrated products, children basically want, products The development has almost reached all-encompassing levels. Customer first - efforts to support business, improve sales effectiveness of the terminal franchise is offsides installed the main business model of development, since the development, offside already has nearly 300 franchise stores, customers in more than 20 provinces across the country, it can be said franchisee Off-age teenager clothing survival and development of the cornerstone. Because of this, offside youthwear has always been modest and sincere heart, bearing in mind the "fish and water situation", with time and again the actual action wholeheartedly serve each and every franchisee. For new customers, offside to give them full support, the maximum for customers to solve problems. Offside juvenile equipped with a dedicated service team, for the newly opened store to give one-stop service. Market development staff will help customers choose the best store location, designers will be in accordance with the unified image of the design for your store, providing exquisite promotional materials, professional display division will tell customers the best way to display. Each new store opened, the company headquarters will send a special supervision staff on-site service, to give franchisees the most powerful support until the new store opened smoothly. To join the old customers, offside has been to maintain close relations of cooperation. Customer service commissioner and every customer maintain a two-day contact, real-time understanding of customer's business information, and based on customer business conditions to provide personalized business solutions to help them improve sales. During the festive promotional activities, the company will help customers plan activities and develop promotional materials, customers simply follow the program to operate. Concerned about the "growth" - to strengthen brand culture, enhance the image of the terminal store Brand culture is a brand business card, mature and distinctive brand culture can win customer loyalty and win a stable market, greatly enhance the competitiveness of enterprises for the brand The successful implementation of the strategy provides a strong guarantee. Offside youth installed in mining brand culture has been considerable efforts to dig deep brand personality, and constantly strengthen the building of brand image, and effectively improve service standards, all-round integration of promotional resources, and gradually formed a distinctive brand culture. Offside youth wear is a passionate brand of life, in the offside brand culture, the healthy growth of children is the focus of attention and the core. Offside hope children can develop brave, independent personality from an early age, have optimistic attitude to life, learn to live a healthy lifestyle. Offside juvenile wear has always attached importance to the image of the sales terminal. Offside image shop to red-based color, with a thick American style. National more than 300 sales terminals are in accordance with the uniform standards for the design, shop design, interior decoration, shelves design are provided free of charge headquarters, all newly opened stores Off-site will be sent to guide the professional supervisor. In the terminal store, offside actively advocated the "cultural products", "green products" and other consumer advocates, and put forward the "children's fashion with experts" slogan at the sales terminal, invited the famous costumes with consultants to train the terminal clerk system for The new children in the city provide the best dressing and matching, building consultative value-added services in the terminal.