Sino-Italian Alliance MDV Settled in China

In the W1 Hall, there is a region that is decorated with Apennine style, high pillars, and solemn shapes that make people feel like being on the streets of Rome. This is the launch of Zhejiang Noah Textile Co., Ltd. at this year's Home Textiles Show - the MDV brand promotion exhibition.

At 10 o'clock in the morning, Zhejiang Noah Textile Co., Ltd. held a press conference in Hall W1, announcing that the Italian home textile brand MDV officially settled in China. Osvaldo Terzi, head of the MDV brand in Italy, said that China has always been the market they want to open up. This time being able to cooperate with Noah is the best opportunity for them to open up the Chinese market. Jin Weijun, general manager of Zhejiang Noah Textile Co., Ltd., said: “To be a partner is much stronger than going it alone. MDV, as a mature home textile brand, is just our ideal partner.”

The MDV display area was 180 square meters. Jin Weijun said: “I originally applied for 360 square meters, and the result was a tight booth, only half of it.” The products on display include bedding and curtains. According to Jin Weijun, these products are It was designed and developed by the Italian MDV studio and then processed in China. At the same time, there is another area in the exhibition area dedicated to displaying home textile products imported from Italy.

When asked why MDV chose to settle in China, Osvaldo Terzi, head of the brand, said that China is a hope for the world economy and a huge market for the home textile industry. Naturally, MDV will not give up this huge home textile "cake." He also said that the concept of "Made in China means that the quality is not high" has become more and more tenable. The quality of spinning in China is getting better and better, and the price advantage has existed for a long time.

Jin Weijun said that the two sides formally cooperated in September last year and launched products in January this year, choosing high-end positioning. As he pointed to the curtains behind him, he said: "These products are very European at first glance. We just want to pass this elegance and fashion to Chinese consumers."