Qi Qi, a well-known women's fashion brand, was founded in 1996 in Hong Kong, the global fashion hub. Established by Hong Kong Beiqi International Group Co., Ltd. and Xiamen Yuan Beiqi Clothing Co., Ltd., the brand aimed to create a sophisticated and stylish boutique line for modern women. Over more than a decade of continuous growth, the team at the Hong Kong headquarters embraced advanced international business strategies while maintaining their strong work ethic and dedication. This effort led to the establishment of three fixed production bases and over a dozen processing plants. On the beautiful Egret Island, the company also owns two modern office spaces, each exceeding 500 square meters, housing design, marketing, planning, and logistics departments under one roof.
The brand’s designs are versatile, suitable for various occasions without being overly casual or too trendy. Its elegant style appeals to both professional office ladies and those looking for a sweet, romantic look for dates. The clothing offers a balanced blend of sophistication and approachability, making it a favorite among diverse customers.
In the spring and summer of 2011, the Beckham Women's Collection brought a fresh and youthful energy to the brand, showcasing vibrant colors and modern silhouettes that captured the essence of young, confident women. The collection featured a mix of bold and subtle styles, with bow details adding a Western flair and solid colors ensuring timeless appeal. Each piece exudes simplicity but carries a refined and mature elegance.
The brand’s aesthetic is clean and elegant, effortlessly transitioning between formal and casual settings. It avoids excessive showiness while maintaining a strong sense of fashion. Bright colors are used thoughtfully, creating a subtle glow that reflects youthfulness and confidence.
In 2008, the company launched the Tong'an Qiqi Industrial Park as part of its investment strategy. As the brand gained recognition and influence in the industry, it was elected as a vice president unit of the Fujian Garment Association. With the support of Hong Kong Bech Group Co., Ltd., the brand expanded from single-store franchises to a network of over a dozen top-tier stores across the country. This growth has positioned Qi Qi to aim for an ambitious future, including a potential listing on the Hong Kong stock exchange.
Rooted in trust and built on a foundation of innovation, Qi Qi continues to pursue excellence. The brand remains committed to its core values, striving to create a luxurious yet accessible fashion kingdom for women who appreciate both style and substance. With a pragmatic and forward-thinking approach, Qi Qi is determined to shape the future of women's fashion with grace and determination.
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