Can a creative spark ignite in the ancient town of Ningbo?

For creative industries, "exceptions" are not unexpected. For a garment company in Guangdong, it seems surprising that the “exception” chose to go to a catwalk in the ancient county town of Cicheng, Ningbo last night.

"Exceptions" This famous domestic original clothing brand, together with the Beijing Institute of Fashion, Tiangong Cicheng and other institutions, not only led the show in Cicheng, and launched the "100-year tour of Chinese costume culture", but also set up a creative design studio in Cicheng.

For general domestic branded apparel, it is often the case that Beijing, Shanghai, Hong Kong and other places will be selected to publish and promote catwalks. Why is the "exception" an exception?

“Choose a Cicheng catwalk that has not attracted much attention in the fashion world. There is such a fashion that the fashion industry does not necessarily have to pursue a moment, but more must learn to draw inspiration from the heritage of culture.” Yesterday, Mao Jithong, Chairman of the "exceptional" chairman of Guangdong told the Evening News reporter.

For Ningbo apparel industry, this choice is not accidental. In fact, except for Cicheng, in Tianyi Pavilion, Ninghai Qiantong Town, Luzhou Go Matang, Zhenhai Zhengshi 17th House, Xiangshan Shipu Ancient Town, Jiangbei Old Bund, Haishu Yujiaxiang Yuehu Shengyuan and other places, "Fir Shan", "Peaceful", "Feige", "Jiangnan commoner", "Han Yi" and other well-known clothing brands have also engaged in different scales of fashion shows.

Especially during the 4th Ningbo International Fashion Festival in October 2000, Shanshan Group’s large-scale fashion show fashion show “The One-night Banquet” is still fresh in people's memory. This visual feast represented the Chinese fashion industry for the first time in the French fashion channel FTV. The broadcast to the world shocked the European apparel industry.

For the fashion industry, traditional culture has a strong creative tension and once it is perfectly blended, it will be full of vitality.

In fact, during the rainy season last year, professional models of the Beijing fashion industry went to shoot in the ancient town of Ninghai. When the rain broke off incessantly under the ground, in the misty, misty and rainy alleyways, the girl, like lilac, holding a paper umbrella, lingered in the long and quiet alley, the photographer said with emotion, "I feel so much!"

The Cicheng Ancient Building Complex, which has won the UNESCO Asia-Pacific Heritage Protection Award, is rich in historical and cultural heritage. Tiangong Cicheng Creative Park has brought together nearly 10 traditional handicraft categories such as weaving, pottery, jewelry, painting and decoration.

“The rise and fall of a regional economy is a bit like feng shui turns. But culture is the unchanging trump card that is always in your hands. It is an eternal resource. This resource is both economic and spiritual.” Mao Jihong said, “In creative design As a bridge, it can promote the conversion of value between handicrafts and modern industry and allow tourists to enjoy a cultural tour."

“Ningbo is home to dozens of ancient cities, ancient towns, ancient streets, and ancient villages with different characteristics in the Jiangnan Water Town. These places have not paid attention to the value of cultural inheritance combined with creative industries.” Executive Deputy Director, Institute of Industrial Economics, China Garment Association Chen Guoqiang said that if these places can better integrate modern fashion and classical elements, they will be able to stimulate the "sparks" of creativity.

This, in turn, coincides with Feng Jiecai, a famous writer of the Cicheng nationality and Vice Chairman of the China Federation of Literary and Art Circles. “The historical and cultural values ​​of some things must be seen in the future. Culture is not only standing in the past but more importantly. Stand tomorrow and look at the present. Cultural vision is not only manifested as a cultural quality, a cultural awareness, but also a cultural vision and historical vision."