Lightness bought La Eibelle at a huge sums in the 1970s. Lightness Group is an integrated group engaged in the production, design, manufacture and sale of underwear . In 2001, Lightness International Group set up its Asia-Pacific headquarters in Hong Kong to set up factories in the Asia-Pacific region for underwear production and sales, serving more than 10 million users in various Southeast Asian countries. With its internationally advanced R & D technology and advanced production technology, the Group's functional underwear has quickly become the industry's premier "Functional Underwear Leader" in just eight years. Lightness Group, another fashion brand Ribei Er, with its mature operating system and management system and years of successful experience in brand operation, the French La Eibelle's international brand concept, fashion and romantic design ideas, La Eibelle Daybe Er, at the starting line has been One step ahead. With high-quality brand image, perfect management, marketing team, a sound marketing system, with a high degree of professionalism in the service of agents in China, franchisee, and based on market feedback, with the French headquarters design concept communication, continuous improvement and development Adapt to the oriental women's characteristics of home fashion products. La Eibelle Daybeier will uphold the "people-oriented, achievements ideal" business philosophy, adhere to the "personality, fashion" brand positioning, professional focus on the Chinese women's fashion career, and actively spread La Eibelle Daybe near "enjoy life" home fashion culture. Day near the system by the headquarters, city dealers and single store to join (shopping malls, street shops), self-supporting integrated system. Investment cooperation mainly consists of agents and single store to join two modes, the specific details are as follows: 1. City Dealer Model (municipal level): refers to the operator in the form of a contract to obtain regional agency rights in the authorized area can apply for customer protection, according to the contract to establish a template shop (or image counters) and distribution system, on this basis Development of a single store to join. 2, the city single store franchise (shopping malls, street stores) model refers to the dealer to the city directly to the headquarters of salty (no city in the local can be directly to the headquarters), signed an agreement with the headquarters in the agreed Time and domain, according to the headquarters to provide franchise stores, counter style to create a template shop or image counters, responsible for the Bell near brand products franchise sales.