Emperor brand men's clothing roots in five thousand years of Chinese culture, integration of Chinese culture and Western modern fashion. It adheres to the rich heritage of five thousand years of Chinese culture, the king of the wind, is a microcosm of the king's culture. Emperor men give the modern connotation of Emperor culture, "Emperor" is a man's relentless pursuit of the ideal of life showed a life attitude - full of ambition, glory in life. In this sense, "emperor" brand is a symbol of successful man, modern men's dress is a new trend, is a traditional Chinese Yi Jin and modern business casual interpretation of a new. It shows a healthy, positive, progressive, wise, open-minded, outstanding man; it is an objective life-oriented, calm calm lifestyle. In addition, both the apparel itself and the brand image of the visual sense, the proper use of the Chinese embossed with Chinese beauty and cultural symbols and other classic elements, through many artistic expressions to reflect the "Emperor" card contains the atmosphere of the Chinese culture; by "emperor" sublimation The DIKING new standard, meaning the brand's respect for Eastern and Western civilizations, is the crystallization of East-West culture and art collision and blending. Di Men is a modern fashion style and classical elements of a comprehensive blend of modern fashion clothing. In adhering to the distinguished, atmospheric style, based on the integration of East and West modern sophisticated, calm fashion culture essence, to form their own unique design style and brand value of culture. Highlight outstanding, successful, confident, prudent, wise, open-minded leader style man. In order to give prominence to the brand culture connotation of "emperor" brand men's clothing, emperor men's clothing successively launched "Chinese costumes", "Colorful clothes", "Ambassador dress" on the basis of the original "net Jacket" and " , "Wedding dress" four major series of products. Among them, the "Chinese costume" absorb the essence of Tangzhuang, combined with the modern popular elements, the application of modern version and production technology, selection of cotton, linen texture, mainly white and red and black colors, printing and dyeing of Chinese classic patterns, to create new Tang style ; "Choi Choi Clothes" uses cotton, silk and polyester blended fabrics, boldly using the natural colors and bold lines, with flowing clouds of Chinese painting mood of the Chinese cultural patterns, reproduction of the Chinese style of prosperity of men. It is the tension of the emperor brand culture that only makes every successful man dressed in emperor costumes enjoy the cultural taste and spiritual connotation conferred by emperor costumes. The emblem of the latest emblems of emperor implies the magnificence of imperial emperor's world, but also implies the emperor's leader's spirit that encompasses the world's mind. The overall idea comes from the king's Yuxi seal graphics. Around the line represents the boundaries of the borderless, prominent lines to the Quartet on behalf of the East, West, South and North coordinates, meaning the continuous expansion of the territory, the courage to end the pursuit of the dream; the core part of the combination of Chinese characters and the seal , The shape of the formation of lines like the throne, stands in the center, bit north of the south, more authority and dignity. English DIKING is a combination of the English meaning "KING" of the pinyin "DI" of the "Emperor" and the "King". It implies that the brand's reverence for the Eastern and Western civilizations is the result of the collision and blending of East and West culture and art. The Company implemented the "pull-push-down" dual-track advertising strategy and greatly enhanced its brand awareness by implementing planned and strategic communications of brand image, dissemination of core ideas and promotion of brand public relations, expanding Brand influence. DIKING | CCTV: The new image advertisement of Emperor brand men's clothing was put on the golden file of CCTV. With "heart superiority and big difference" as the core demand, the image of outstanding leader with noble taste and calmness and restrainedness was conveyed and passed "what is the leader and what is the achievement , What is the responsibility, what is wisdom, "the emperor outstanding culture. The new image advertisement will be intensively broadcast on the golden period of CCTV's 2 sets of "Economy and Law", "Opponent" and CCTV's 12 sets of "Ethics Watch" and "Skynet" and other local TV stations targeted at the high-end male audience. Highlight the brand charm, establish a brand of excellence image. Diversified, three-dimensional media communication portfolio To strengthen the brand promotion efforts, for a long time, the emperor gradually in all types of media to establish its own unique strong communication network, and to take the event marketing and entertainment marketing to help branding. From all major TV to CCTV media full launch; from the Italian Super Cup, the Asian Karate Championship to the NBA game; to Fei Xiang, Ren Quan, Sun Xing, Guan Zhe, Wen Lan, Wu Qijiang, Deng Tianqing, Ye Shirong, Jiang Yuheng, Dong Wenhua, God-shaped resembles United States President Barack Obama's Ilham Anas joined the emperor fashion festival. Through the effective integration of resources and the gradual establishment of a series of media dissemination and promotion covering television, magazines, newspapers, internet and outdoor, Emperor brand has become a strategic marketing system for professional events and entertainment fashion. It is bound to help a new round of brand marketing To win. The pace of internationalization: Let the world pay attention In the brand operation, the Great Emperor has been seeking new breakthroughs in the international development of Emperor brand, and constantly deepen the brand positioning, in addition to using conventional branding practices, and actively explore new ways. In recent years, it has created its own brand by promoting large-scale sports events and entertainment marketing. From the Italian Super Bowl to the NBA game, from the god-shaped resembles United States President Barack Obama Ilham Annas to the annual fashion festival twice, in constant exploration, the emperor style gradually recognized by the world. In 2004, signed the name of Taiwan actress Jiang Yuheng as the brand image of the spokesman; In 2008, holding hands in Asia Drum Ye Shirong, in the country to carry out circulatory performances; 2009, God signed the goddess resembles the United States President Barack Obama's world-class "King of Photography" Ilham Anas (Indonesia); in 2009, he attended the 17th China International Clothing & Accessories Fair (CHIC2009) and the 12th Cross-Strait Textile and Apparel Fair (STCF2009), the largest and most influential Asian trade fair in Beijing in 2009; Brand men's clothing was selected as the only nominated menswear in the Straits Division Final of the 10th CCTV Model TV Competition. In 2009, it reached a strategic partnership with the Italian Football League and sponsored the "Italian Super Cup" on the first anniversary of the Beijing Olympic Games on August 8, ", So that Dili became the first to enter the" Bird's Nest "National Stadium Chinese men's brand; 2010, the emperor as Fujian's six well-known fashion brand, appeared in the 41st Hong Kong Fashion Festival; 2010, into the NBA arena, and NBA four The championship winner San Antonio reached a cooperation agreement, Emperor brand became the NBA debut of the Chinese men's clothing Brand; in 2011, the emperor men's clothing to become the tenth Asian Karate Championships the only designated state dress; 2012, the emperor men's dress as "Today Strait", "Fujian Sports News", "Kung Fu", "Football Tournament" host designated Clothing sponsorship; in 2012, Emperor Business Suit became the exclusive sponsor of the 2012 Northeast Asia (International) Supermodel Grand Final; in 2013, the 10th anniversary of Emperor's Men invited Sun Xing, Wen Lan, Guan Zhe and other popular stars Many supermodel franchise to become a major event in the apparel industry.

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