HAIERMANSI Cashmere Women'swear Releases Spring/Summer 2011 New Product

HAIERMANSI Women's New Products

Traditional advantages Single-brand brand transformation The full range of fashion brands is one of the hot markets in the past two years. While expanding and strengthening the “Helmens” wool, cashmere, and mulberry silks, the Hermans Group launched the “HAIERMANSI Women's Wear” brand in the market in 2009, which has made it possible for the company to develop from a single product to a series of products. Turn around. In the past year, the brand's women's wear has quickly established a high-quality image, developed high-quality products, and built an efficient marketing network with the international brand's operating standards, and stood out from the market. Recently, Hellmanns held the spring and summer 2011 fashion new product and women's fashion new product launch.

HAIERMANSI Women's New Products

“Let the heart fly” 2011 Hermans Fashion & New Women's Fashion New Product Launch Event will be composed of three major sections: “Spring Story”, “Singular Wheat Field” and “Inner Heart”. The human reflection is the object of investigation, leading people to unfold their freedom and return to their spiritual territory.

Spring story. The series is full of colorful flowers, huge leaves and butterfly wings pattern, with bold saturation and even sexy provocative colors, to tell people the passion of embarrassment. Deep U-neck, fine pleats, crocheted and hand-crafted reincarnations, trimmings, and narrow shoulders are designed in jacquard and printed fabrics with gauze or coarse mesh fabric for a sleek, stylish look.

Fantastic wheat field. This series of colors is calm, comfortable and pleasing to the eye, emitting a fascinating glow. Atmosphere, texture, and decorative feelings are the main features of this series. Unique geometric patterns, natural pendants, and various decorative ornaments, as if the wind floating in the wheat field, bringing the soul to restless.

Heart swims outside the world. Modern trend of thought, creative design, sports aesthetics, shaping the contour lines of fashion. Trendy uniforms, exoticism, graffiti techniques, camouflage patterns and the cooperation of different materials and fabrics will bring together diverse regional cultures and customs of the modern society, and will enrich and improve oneself while walking and singing.

The HAIERMANSI Womenswear Spring/Summer 2011 design series displayed at the conference continued its consistent black-and-white-grey tone, joined the popular color style of the season, emphasized the design connotation of inclusiveness and eloquence, and incorporated the Western and Oriental collections. In one, it shows the charm of modern women.

According to Lin Baochuan, executive vice president of Hellmanns Group, the new products introduced at the conference were based on feedback from the market for more than a year of brand operations, refinement of fine-tuned results, and positioning to refinement and refinement. The whole is more in tune with the trend, without losing the elegant details. Although "HAIERMANSI Women" comes from "Hermans" but is completely different from the mother, she shows an independent, romantic and trendy life style, and it is fashion and elegant style and a perfect overall image. Her birth has opened a new chapter in the history of Hermans. HAIERMANSI Fashion Design R&D Co., Ltd. is a subsidiary invested in the Hermens Group's innovative development strategy. At the beginning of its establishment, the company introduced famous designers and high-end planners from France, Hong Kong and Taiwan to create new concepts and establish a brand new brand image. It insists on using brand culture to enhance its core competitiveness and popularity, and enables the company to establish a good Public image. After successfully operating for one year, it has now covered first-line shopping districts in Jiangsu, Henan, Anhui, Shandong, and Inner Mongolia. It is now trying to gradually establish a marketing system covering major cities in China through three years of efforts.

As a product breakthrough, HAIERMANSI women's clothing is a gorgeous turn of Hermans from a single product to a series of products, which has opened a new chapter in the history of enterprise development. On the Other hand, the good market development trend of HAIERMANSI women's clothing has also shown that Hellmanns Group has a broad development prospect in the field of fashion.