July 10, the fourteenth China (Shenzhen) international brand apparel trade fairs opened in Shenzhen Convention and Exhibition Center. At the 15th anniversary of the 15th anniversary of the occasion, odbo brought 15 sets of classic models to showcasing the service at a static show, bringing you a 15th anniversary fashion art exhibition entitled "odbo Spirit Tour China". July 12, odbo apparel brand promotion director and overseas development director Miss Chen Xuanxuan guest China Beauty Network live room, take us to a deeper understanding of odbo. China Beauty Network reporter and odbo clothing brand promotion director and overseas promotion director Chen Xuan Xuan photo Reporter: Welcome director Chen guest room between us, this is our debut several times Shenzhen apparel Shenzhen Fair it? Director Chen: The second is the recent. Reporter: Every appearance of odbo will make a mark, what kind of theme is this exhibition? How to highlight this theme in the pavilion design? Director Chen: Our entire stadium this year is constructed in black and white and two colors. The theme of the exhibition hall is the theme of "odbo Spirit Tour China", the theme of odbo15 anniversary. The exhibition hall is composed of odbo's 15-year-old design theme +2014 autumn image painting, which is simple, individual and fashionable. The entire fashion life museum is composed of the most popular elastic mold and steel structure steel art space. In the museum by the 15 sets of classic image of the odbo static section to suppress the scene, maverick design style coupled with the latest odbo terminal image. Calm, amazing. Reporter: odbo has always been the shop or product, are mainly based on black and white, can we explain in detail about odbo dress style and positioning? Director Chen: odbo clothing designed to do black and white men and women. odbo ladies has always been the style of design is to adhere to the combination of simple lines with asymmetric, irregular cut, the use of different texture materials supplemented by the echo of the theme of the new technology, the design and handling of the details of the brand identity with the signature Single product, to create a stylish, simple, atmospheric, avant-garde odbo ladies; focus on rich and varied, varied body and overall shape, highlighting the unique visual style from the other brands, for the pursuit of 25-40 personality Urban women to create a simple and stylish alternative fashion. odbo men Target customers are senior gold-collar workers, white-collar workers, art designers and entertainers from 24 to 40 years old. They take inspiration from the solemn tailoring and details of orthodox men's clothing while preserving their masculinity while dressing orthodox and stereotyped clothes Used to change; using innovative style and design concept, adding the details of the decoration and function to the clothing, the full integration of the traditional classic and casual elegance, to create a gentle stylish fashion clothing. Reporter: Many dealers may have doubts, in the market, the simple black and white color will appear too single product? odbo is how to conquer and win the apparel market in black and white color? Director Chen: odbo clear positioning, distinctive features, unique style, it is adept and focused use of black and white colors, derived from the infinite with the deduction, out of their own brand of the road. Odbo with simple color elements, avant-garde design conscious to give clothing unlimited changes and personality, therefore, is bound to be unique, alternative, simple, avant-garde and unique. So even if we only use black and white, but it can derive unlimited single product, and can be more personalized styling. Reporter: Now that the fall of 2014 is coming soon, can we talk with us about the themes and characteristics of odbo's autumn and winter 2014 products? Director Chen: Our 2014 theme is "Deja-Vu" - Moment. Memories. The design inspiration comes from this deja vu feeling ---- déjà vu, the Chinese translation is "the visual sense." Through a variety of techniques interpretation déjà vu phenomenon, and throughout the design, to achieve a mysterious overlap of visual effects. In the product, we use advanced sports, exaggerated profile, stylish, black minimalist, leather decoration, neutral series, metal materials, new sweaters, exaggerated belt and other popular trends, to create the most unique products for consumers. Reporter: Believe personality, fashion products will be welcomed by consumers, excellent products can not do without excellent designers, can talk about odbo dress design team? Director Chen: Our design team is very young and proactive, and the entire team always has a good interaction. Our design director are Hong Kong invited senior designers, with odbo have more than 10 years, have a unique insight into odbo's costumes, to integrate the elements of international trends, insist on original. Let odbo clothes more unique and unique, in the design of expression, but also convey a strong artistic temperament, expression of chic avant-garde attitude to life. Reporter: Products and brands make odbo continue to open up new markets, this year is the 15th anniversary of the establishment of odbo, odbo also held a [odbo Spirit Tour China] is the activity? Talk about the status of the event and the significance of holding it. Director Chen: Right, our [odbo Spirit Tour China] first stop is Beijing, the second stop is Kunming, service trade fair is our static exhibition in Shenzhen. Odbo tour any one station will carry over 15 years of classic fashion models show, we insist black and white original, do not blindly follow the trend, I hope more people know and understand odbo want to express the fashion attitude and unique personality. Reporter: odbo has gone through 15 anniversary, now odbo development in the country? Mainly in what areas? Director Chen: As of 2014, the company has opened about 400 stores nationwide, mainly in first-tier cities such as Beijing, Shanghai, Guangdong, Zhejiang and large and medium-sized provinces. Reporter: As you odbo overseas expansion director, can we talk about odbo clothing in overseas development? Chen Director: At present , we mainly rely on countries from southeast to China . We have over 100 dealerships and stores in Taiwan, Japan, Thailand, Myanmar and other parts of Asia. We have a very mature sales network. Reporter: We all know that the brand's development is inseparable from the brand's promotion and promotion, the reason why odbo is widely known and everyone, in addition to product design, but also inseparable from the success of the promotional channels, can talk odbo have through which channels To promote themselves? Director Chen: The company attaches great importance to its brand image of the building, has been followed brand positioning of the brand image to manage, create, and through a variety of promotional activities of its brand content rich. Our promotional channels are actually very simple, mainly from the media based promotion, the official WeChat, Weibo, brand magazines, official website, etc., through online and offline activities combined. Reporter: odbo has passed the 15th anniversary of brilliant, can we talk about odbo future development plan? Director Chen: Black and white is a culture, the choice of black and white is a behavior. We hope odbo can become a classic spokesman for black and white. When people see all the good things about black and white, can think of odbo, and agree with odbo fashion and the brand behind the content carried by the fashion, the attitude of life transmitted. One of normal fabric, can be made to shirts,blouses,dress,trousers etc.it has solid,y/d,print etc. Fabric Brushed,Poly Cationic Fabric,Poly Wire Span,Double Drop Fabric Shaoxing Yingcai Textiles Co.,Ltd , https://www.blg-yc.com