September 27, 2010 was a grand occasion for JJ SMUDGE apparel fashion stores. SMUDGEé‚ officially entered the Chinese market this year, and also opened its first Chinese branch store in Singapore. JJ's own brand, SMUDGE, opened its first store in Singapore in December of 2008. The arrival in China proves that the Tide brand, which JJ painstakingly operates, has established the influence of the trend market in China and hopes to use its own brand. The concept "Still Moving UnDer GunfirE" is also "move with courage under the gunfire" to introduce different styles to consumers who love trends. SMUDGE opened in Xintiandi, a high-end location in Shanghai. The third phase of Shanghai Xintiandi, Xintiandi Style, was debuted between Zizhong Road and Fuxing South Road and was connected to Shanghai Xintiandi via a flyover. For SMUDGE's opening of the "New World Fashion" is also very valued, in order to open the public here particularly open to enter the market, become the mall's first leading trend of shops! About SMUDGE SMG's brand concept: SMG is an abbreviation for Smudge and an acronym for Still Moving Under Gunfire. Smudge's Chinese translation is "stain", but this is a unique blemishes, symbolizing each person's own unique imprint and experience. SMG wants to keep people from losing their self under a stressful and life-changing society. This brand hopes to arouse the enthusiasm of modern urban people and let everyone use their unique "?@ points" to practice their attitude towards life through each step of the self. For SMG, life represents a strong self-belief, and even in bad conditions, it can maintain its own style and keep moving forward. These ideas have been carefully shifted to the design of our products. At the same time, SMG's management team sincerely hopes that anyone who supports and puts on SMG design can continue to maintain these beliefs and strengths. 
SMUDGE opened in Xintiandi, a high-end location in Shanghai. The third phase of Shanghai Xintiandi, Xintiandi Style, was debuted between Zizhong Road and Fuxing South Road and was connected to Shanghai Xintiandi via a flyover. For SMUDGE's opening of the "New World Fashion" is also very valued, in order to open the public here particularly open to enter the market, become the mall's first leading trend of shops!