Boys serve a new concept of fashion services, women's clothing brand "white-collar", its brand positioning in culture, fashion, first-class, culture, through services, product line and store image and many other aspects of the carrier as a feeling presented, Consumer mind, and into the meaning of white-collar brands among the fashion, fashion has always been with the international fashion industry to maintain steady, and tap the potential of fashion consumption; first-class, white-collar brands regardless of product quality, service level, brand image, sales performance and so on are First-class, and to world-class brand standards to their own requirements.