The origin of the bra is confusing. As early as 1859, a Brooklyn man named Henry of New York applied for a patent for his "symmetric spherical chest", which is considered to be the prototype of a bra. In 1870, a tailor in Boston advertised in the newspaper to sell "thorches" for women with big breasts. In 1907, the French designer Paul Boley, who specially designed the robes, claimed: "I announced the rise of the waist and the bra in the name of freedom." Although he did not know what he designed, it was considered a bra. Inventor. In the same year, the US version of "Vogue" appeared the word "brassiere", and the bra began to be familiar and accepted by the public. Given the position of Paul Boley and the US version of Vogue in the fashion world, we believe that the bra has been exactly 100 years old since 1907. The bra is more capable of expressing two opposite desires than any other garment—covering the body while strengthening and displaying it. The sexual and ritualized components of the bra constitute a contradictory history of women: both objectively bound by the body. To obey the suppression, and subjectively highlight the body to break the taboo. The bra proved that war and muse can coexist. When the "World War I" broke out, Germany and France also launched a "bow" to the "bron" battle. An advertisement published in the German "Leipzig News" denounced the "breast" invented by the Parisians as dangerous. It strongly promoted the true German spiritual waist, which buckled directly to the waist and gave the breasts armor-like support. However, the bra wars, like real wars, the French won the final victory. After the "World War I" is one of the few flat-chest trends in history, social girls try to appear flat, so that long strings of pearl necklaces are down, rayon is also available, bras are cheap, and the aristocratic men to be seduce are getting ruined, women must go out Work, convenient bras become the first choice. Then there is "World War II." The US government has called on women to abandon the waistband with a large amount of steel wire to support the battlefield. It is said that it saved 28,000 tons of steel in three years, enough to build two warships. At the time when Warner Bros. had just obtained the patent for the bra, it launched a full-cloth bra at the right time, and also designed a cloth vest for the pigeons, which made a fortune. Since then, no matter how popular, small, pointed, round, the waist has never replaced the bra. At the Paris Fashion Week in 1994, "The curve and waist of high fashion" was a glimpse. It was launched by Donna Karen and made of plastic ribs. It is more suitable for the wearer than the predecessors, but it is still not convenient. From the waist to the bra, women seem to have been liberated, but instead of the whale bone waist is the modern aesthetic standard "muscle tights", in order to reach the standard waist, you must lose weight, if you want to breast high, you need breast augmentation, As long as you put on the waist, the cost is higher. "I dreamed that I was wearing a maid's bra..." "Maidenform" company (Maidenform) in the 1920s, is the wave of flat chest, but this company regardless of the direction of the wind, always adhere to one purpose: to create a bra with a lifting function, shaping the female curved curve. In 1949, the maid bra launched the first part of the "Dream" series of advertisements. A woman wore a satin bra with the slogan: "I dreamed that I wore a maid's bra and went shopping." Since then, this series of advertisements has continued, 60s sex. During the liberation period, the slogan became: "I dreamed that I wore a maid's bra and grabbed the horn of the bull." The beauty of the horn is quite sexual. In 1953, a female member of parliament campaigned for the governor of Alabama. The campaign was: "I dreamed that I wore a maid's bra and became the governor." She later chose, and ironically, she had no breast cancer during her ruling period. And die. This series of advertisements lasted for more than 20 years and became the object of countless cartoons, greeting cards, imitation of popular culture and irony. The adaptations include: "I dreamed that I wore a maid's bra and traveled around the world in 80 days." "I dreamed that I would wear it." The maid's bra was arrested for indecent exposure.... "I dreamed" the advertisement unveiled a new chapter in the bra: women no matter how masculine and feminist advertised, and completely surrendered to the illusion of fashion industry. A magic bra that makes the breasts taller is typical. It was invented more than 40 years ago and suddenly made a splash in 1991. The US company "Sara Lee Intimate" won the right to sell magic bras in the United States, squandering millions of dollars in advertising fees and a variety of sales plans. Fashion magazines contributed to it. In 1992, Vogue wrote: “The bra that reveals the cleavage and walks on the edge of the light can best show the charm of new women.†In May 1994, the magic bra was first appeared in New York. At the entrance of the department store, there is not only a band to play, but also a group of opera tenors sing hymns. The delivery team is a glamorous cheerleader, arrived by a special cable car, and the protagonist, the magic bra, is installed in the bulletproof transport truck. In the early morning, the rushers who lined up in the morning swarmed, and the magic bra became the most amazing miracle in the bra and even in the clothing industry. In the company that advocates new luxury, the bra manufacturer "Victoria's Secret" has always been regarded as a leader. The story of the family is just a person who bought a underwear store that is going bankrupt. It was found that the former shop owner always thought that men were helping women to buy underwear, and they made a lot of leather and black arrangement in the store, which made the female customers resist. The purchaser did not want to design a new bra, but carefully crafted a founder's story: Victoria is a British, French mixed-race, she is smart and elegant, mature and stylish, opening a small European-style underwear in the noble residential area of ​​London shop. Regardless of product development, marketing or store design, "Victoria's Secret" always revolves around this virtual character. The brand quickly confuses consumers. The average retail price in the US is $10 higher than similar products, but it is the fastest growing underwear brand since 1997. The failure of the "pre-Victoria's Secret" illustrates the misunderstanding of the bra: Do not let Romeo decide the style of the bra, the mind is the sexiest part of the body, the problem of the bra is still asked Juliet, the bra, the past and present may be hidden in the past In the full closet, the woman wears it and takes it off, but she can never forget the moment in her personal history. Women 13 years old followed her mother for the first time into a bra store. The mother is a person who simply divides life into "support" and "opposition": hairspray, support; go out without lip balm, oppose; do not wear a bra, absolutely absolutely opposed. The mother told her that these little things reflect how women treat themselves. Mother wants to help her pick three bras: a white standard, a beige summer wear, and a blue one for winter (black is too embarrassing). The clerk entered and left when she changed her bra. She felt rude, but they didn't pay attention to her newly developed chest and focused on those products. She walked out of the store wearing a newly bought bra and silently followed her mother. Her face was both a joy to become a little woman and a temptation to grow. This expression was seen on the day of her first menarche a few months ago. When she lost her chastity a few years later, she appeared again when she first became a mother. The successful "Victoria's Secret" proves: To make it easy for women to pay for their bags, just make a story. Carbon fiber reinforcement laminate Carbon Fiber Reinforcement Laminate,Fiber Reinforcement Laminate,Fiber Reinforced Laminate,Fiber Reinforced Laminate Panels Jiangyin Phecda New Material Technology Co., Ltd , https://www.phecdacomposite.com
In the struggle with the "waist", there is a clothing historian named Hao Sang who specializes in collecting waists. The production was made in 1860~1870. "The material is dark black silk with fine cotton lining and extremely complicated design. The pins are fine, with 20 whale bones and 140 laces." Before the bra appeared, women had been wearing such things for more than 400 years. The primary task of the bra was to squeeze out the waist.
The waist originated from the court. The wild history said that the French Josephine Queen was pregnant and smothered. In order to cover the eyes and ears, the belly was entangled in the abdomen. The effect of lifting the breasts was accompanied by fashionable low-cut clothes, and the breasts were clearly visible. It became a trend for a while. Men think that the waist has formed a vulgar image, only to cause a sultry heart, but women think it is convenient to display jewelry. On the eve of the appearance of the bra, the upper-class women still suffer from the oppression of the wooden planks, whale bones and leather waist. If they dare to take off their waists and loose their posture, they are considered morally sad. Women in the working class and peasant women can't afford expensive waistbands, and they will hinder their work. They also have a cheap waist and a tie on the chest. They don't need servants to help. At that time, the upper class had the advantage of absolutely leading the trend. Although the inventor of the bra, Paul Polie, served the nobles, his wife who had lost his waist was only regarded as a super-trendy person who was shocked and vulgar. In the mid-18th century, there was a doctor-initiated anti-bow movement in Europe, playing the banner of science and fighting alongside the anti-mother movement. The famous remarks came from a booklet written by a man named Bono in France: "The use of whale bones leads to the degradation of human species, violates the laws of nature, increases the crisis of population decline, and degrades the quality of men. In other words, the woman is named The man, however, allowed him to be tortured from the moment he was pregnant." This selfish male opinion is really annoying, but the goal is the same as that of the early feminists. In 1876, the American female existential godmother AbbaGoold Woolson said in a speech on the back of the waist: "I exist, the primary role is not the wife, nor the mother, but the woman, I have the right to exist as a woman. New women have the right to dress strong, comfortable and happy.†No one can listen to them, although the waist has made women sinned and eroticism is in line with men’s “seduce principleâ€, women can use more sexy than men. And if you don't take off your waist, you will have the possibility of being in the body.