In the territory of the national toy industry, Shenzhen can be described as a major town. Here, with the most complete industrial chain in the toy industry, toy exports have taken a unique step over the country for many years. In 2009, Shenzhen just exported 4 billion US dollars worth of toys. Take the lead. However, it is regrettable that such a strong toy market has been developing for many years, but it still does not have a strong toy brand in the domestic market, which can make people catchy toy brands.
"There are few domestic toy brands. There are fewer Shenzhen toy brands out there, not to mention the well-known Shenzhen toy brands." A well-known person in the toy industry frankly said. Recently, the reporter conducted visits and investigations on the Shenzhen toy market and has a deep understanding of this point.
In a shop in the entrepreneurial road children's world, the salesman told reporters that many international branded toys and domestic miscellaneous brands are "out of the factory, or even the same assembly line," she revealed to reporters, is nothing more than an imported brand, identity immediately. different. There are many toy products made in Shenzhen on the market, but there aren't many toys labeled with Shenzhen. In the heart of the Shenzhen Toy Industry Association Secretary-General Liu Yanfang, the brand-free status of the Shenzhen toy industry made her feel a little concerned.
Liu Yanfang admitted in an interview with reporters that Shenzhen lacks a toy industry brand. “Shenzhen toy industry industry chain is very complete, plastic, plush, smart and other toys, can be found in Shenzhen, first-class toy manufacturers.†Liu Yanfang, such as several treasures, Rising Sun, Yong Qin, Baode, Quanli and other manufacturing capabilities are very strong In the toy factory, there are thousands of thousands of people and tens of thousands of people in these toy factories. Many of them do OEM work for foreign big brands. Shenzhen is still the largest toy production base in China.
The toy towns surrounding Shenzhen are currently developing well. It is understood that well-known toy companies in Dongguan are Yinhui, Longchang [0.33 0.00%], VTech, Yingde, these toy manufacturers are mostly Hong Kong-funded enterprises; Chenghai currently well-known toy companies are Austrian flying, high-le, 骅Wei et al., many companies attach great importance to R&D and design while playing brands.
Yesterday, a toy industry person reluctantly told reporters that many companies in Shenzhen called the domestic market slogans for two or three years or even four or five years, but the export market improved, they would not do the domestic market.
According to Liu Yanfang, secretary-general of the Shenzhen Toy Industry Association, a large number of toy companies have shifted from foreign trade to the domestic market. In the past, most of these companies were contracting for foreign brands or designing products according to the requirements of foreign customers. In the face of the domestic market, there was no Designing for the domestic market has become a shortcoming for the company.
“Designing talents is very important.†Liu Yanfang believes that Chinese toys should step out of their own independent brands from the OEM production model, and designing them is a key step. Therefore, toy companies must have a sense of advancement, they must pay attention to talents, and are willing to cultivate talents. According to its disclosure, the Shenzhen Toy Industry Association currently organizes an “Advanced Training Workshop for Toy Designers†to build a learning platform for training local toy design talents. The resource allocation of lecturers for the seminars is very strong, including the first-class overseas The toy brand has over 10 years of working experience and owns more than 100 patented international famous toy designers.
Global toy made in China, China's toy production base in Shenzhen. However, facing the reporter’s question “Is Shenzhen a strong toy brand?â€, Shenzhen toy manufacturers are abnormally “squeaky.â€