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Tianya International Fashion Co., Ltd. was founded in 1997, and since its establishment, the company has consistently followed sustainable development guidelines while making significant progress in international trade. Its products are now exported to regions such as Hong Kong, Macau, Southeast Asia, Europe, and the United States. The company is dedicated to building a vibrant atmosphere for women's fashion, leveraging its strong foundation accumulated over the years. It has established a dedicated R&D center for women's wear, expanded production capabilities, and developed a long-term brand development strategy.
In 2009, the company launched the "Beng Man" fashion brand, which gained popularity in South Korea. As an online women's brand with a unique and distinctive personality, "Beng Man" was created in 2007 with a focus on the Korean market. Over the years, it has developed a unique style known as "Bamboo," blending the elegance of Wanhan with modern trends. With the recent surge of Korean fashion trends in China, "Beng Man" is now entering the domestic market, aiming to bring the latest Korean styles to fashion-conscious women and introduce them to the brand's distinct charm.
The company's business philosophy centers around design as the soul, quality service as the foundation, and a sales-driven approach in modern management. Its vision is to become the most sensitive and influential female brand in China. The pioneering concept emphasizes continuous innovation and perseverance, striving to be a leader in the fashion industry. The management philosophy focuses on harmonious and humane leadership, where details reflect discipline, execution reflects integrity, and mutual success builds dreams. The product philosophy highlights that quality is the core of the company, with each product designed to capture trends and create a lasting impression. The enterprise's fundamental principle is to prioritize quality and place the customer at the highest level.