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In today’s leisure lifestyle, which is shaped by a philosophy emphasizing comfort, health, and environmental sustainability, casual wear fabrics have become a key medium in expressing this way of living. Surface Excipients Exposition serves as an excellent platform for communication between enterprises and the industry. Reporters on site observed new products launched by casual fabric companies that highlight functionality and eco-friendliness, while also sensing the strategic direction driving these enterprises forward.
To capture the evolving consumer mindset, fabric companies must position themselves at the core of the industrial chain with a global perspective—integrating resources, leveraging external support, and securing a competitive edge. With domestic and export markets each accounting for about half of current demand, some companies are adjusting their strategies. For example, Hing Group has increased its domestic sales to 65%, while Wujiang Fuhua, Shandong Green Spinning, and Jiangsu Jiande have reached 70% in domestic sales. These figures signal a growing competition within the domestic market, prompting companies to ask: what will help them succeed?
Many domestic fabric enterprises have realized that effectively integrating industrial chain resources is crucial for capturing market share. According to Kaiyuan Yuan, Deputy General Manager of Wujiang Fuhua Weaving Co., Ltd., the company currently focuses heavily on the domestic market, with direct fabric exports accounting for only around 10%. The majority of their business comes from domestic sales, and this year's growth can be attributed to timely adjustments in the industrial chain.
Fuhua has been actively selecting and adjusting upstream and downstream partners. On the upstream side, they have partnered with reputable raw material suppliers who can match their production scale and offer cost advantages through large orders. On the downstream side, they have formed strategic alliances with top domestic garment brands like Bosideng, Yalu, and Ailian, ensuring strong collaboration and delivery reliability.
In addition, Fuhua has improved its customer base by cutting ties with low-credit enterprises. Recently, the company invested over 200 million yuan in upgrading its equipment and expanding its production capacity. As Yuan pointed out, focusing on the industrial chain and resource integration can lead to overall improvements across all sectors.
Leveraging high-quality raw materials to enhance product comfort and functionality is now a major trend in the development of casual wear fabrics. By incorporating the latest fiber technologies into mass production, companies can drive innovation and gain a competitive edge in the market.
During an interview with Yang Bin, General Manager of Zhitian Weaving Factory in Xintang Town, Zengcheng City, Guangdong, he emphasized the “innovation opportunities†that enterprises are seizing. He noted that during the financial crisis, customers are more eager for innovative products that can help move inventory, giving companies more chances to stand out with quality and creativity.
At the autumn and winter exposition, Zhitian introduced Tencel denim and XLA stretch denim fabrics, both developed in collaboration with Lenzing and Dow. These products have received positive market responses, with sales increasing by nearly 10% in the first half of the year compared to the same period last year.
Shandong Qingfanglian Group, with a complete industrial chain from yarn to finished products, is leading the market in Tencel and modal fibers. Ma Xiufeng, Marketing Minister, mentioned that the group is shifting its focus toward higher-end segments, aiming to occupy a stronger position in the industry. Similarly, Xu Rong Group is deepening its cooperation with cocona coconut fiber, while Hing Group has long partnered with South Korean fiber companies to develop microfiber fabrics for sportswear and women’s clothing.
As companies seek to dominate the high-end market, they are expanding their product lines and extending the industry chain to strengthen their positions. For instance, Fujian Zhongzhe plans to extend its cotton-based casual fabrics into yarn-dyed shirt fabrics this year. Vice President Chen Fengyu explained that the company has built strong relationships with high-end customers who have shown interest in such products, and expanding the product line will allow for broader collaboration and greater profitability.
With the rise of "one-stop shopping" services and the expansion of garment production lines, companies are enhancing their competitive advantages and aligning more closely with customer needs. This strategic shift not only strengthens the fabric-clothing industry chain but also maximizes value for both businesses and consumers. (Yan Chun)