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Li Ning, a prominent Chinese sportswear brand, is set to open its first retail store outside Asia in the United States in January. This strategic move, according to a top company executive, is aimed at testing the international market as part of its long-term goal to become a globally recognized brand within the next ten years. The decision reflects the company’s growing ambition and confidence in expanding beyond its domestic base.
The brand, founded by Li Ning—a former Olympic gymnast who lit the flame at the 2008 Beijing Olympics—currently operates stores in Hong Kong and Singapore. It has also been expanding rapidly in Southeast Asia, planning to open between 70 and 100 badminton-specific stores by the end of the year. In the U.S., the first store will be located in Portland, Oregon, where Li Ning already has a research and development center close to its supply chain.
Chief Executive Zhang Zhiyong emphasized that the U.S. market is a key target for the company, especially during the five-year period from 2014 to 2018. He acknowledged that the brand is not yet well-known in the U.S., so the initial step is to "test the water." The company plans to introduce products with "Oriental elements," starting with a "Tai Chi" themed collection.
In terms of business strategy, Li Ning is exploring both organic growth and potential acquisitions to expand its global presence. While mergers and acquisitions come with risks, they can also accelerate growth. Zhang noted that the equipment market still holds opportunities, though he did not specify which types of assets the company might target.
Li Ning's product line currently focuses on basketball, badminton, and table tennis. The company aims to boost its overseas market share through these products or strategic acquisitions. Zhang also expressed confidence in the brand’s future, stating that it expects to maintain the highest growth rate in the industry.
Financially, Li Ning’s price-to-earnings (P/E) ratio remains high at 22 times projected 2010 revenue, compared to competitors like Anta (19x), China Movement (17x), Xtep (10.8x), and 361 Degrees (7.8x). Some analysts have rated the stock as "held" due to the high valuation, but Zhang disagrees, believing that the company’s growth will continue to outpace the market.
Despite strong performance in China, where Li Ning competes directly with global brands like Nike and Adidas, the company still lags behind in brand value. Expanding internationally is seen as a crucial step in bridging this gap. Since the start of the year, Li Ning’s stock has surged over 120%, far outpacing the Hang Seng Index’s 55% gain.
Woven bonded lining is a kind of lining coated with hot melt adhesive, which is one of the auxiliary materials often used in fabric production. The bonded interlining is attached to the back of the fabric after heating and pressing. When the fabric needs to express clarity and thickness, it can be reflected by adding the bonded interlining, or when the fabric is too soft and slippery to operate, adding the bonded interlining can make the fabric flexible. Woven adhesive interlining is often used in the main body or important position of the work, and also has soft and hard points, which need to be selected as appropriate.
With woven interlining, the equipment usually used is the key rod loom and the water jet loom, and the polyester is woven into the base cloth.
The bottom cloth of the woven interlining is woven or knitted, and the knitted interlining is also called: knitted park, knitted fabric is generally divided into two kinds, two-sided knitted interlining, four-sided knitted interlining, and the width of the interlining is usually 110cm and 150cm.
The woven interlining is /PES/PA coated and is characterized by strong tensile strength, good elasticity, and washable resistance.