Clothes, Clothes Mentor,Clothes Rack,Clothes Stores Clothes,Shoes,Bags Co., Ltd. , http://www.nbjacket.com
Children's clothing sales promotion program how to write to make the sales have the greatest return on the effectiveness? In general, the following aspects must be gradually developed. Children's clothing sales skills reflected in the 12 rules. The purpose of promotional activities The current status of the children's wear brand in the market how? What is the purpose of carrying out this activity? Is processing inventory? Is to increase sales? Is to combat competitors? Is the new listing? Or to enhance brand awareness and reputation? Only clear purpose, to make the campaign targeted. Here need to be emphasized is that due to the current differences between China's children's clothing brand is not as obvious as adult equipment, so before the implementation of activities, we must clarify the differences between competitors and the brand where, even if it is subtle and eventually strive Let the advantages of this brand come to the fore. Who is this activity for all children in the target market, parents or a specific class of children and parents? Activities within the scope of control? Who is the main goal of promotion? Who is the secondary goal of promotion? Mainly to attract parents to buy or attract children to buy? (It should be noted here that although children's consumption is ultimately to be achieved through parental purchases, the focus of attention between the two is often very different.) The correctness of these choices will have a direct impact on the ultimate effect of the promotion. In this section, the main theme is to solve two problems: to determine the theme of the event and packaging theme. Is the price? Price discount? Giveaway? lottery? Gift certificate? Service promotion? Demo promotion? Consumer credit? Or other promotional tools? Choose what kind of promotional tools and what kind of promotional themes, to take into account the objectives of the event, the competitive conditions and environmental costs and promotional budget and distribution. After determining the theme of art as much as possible to "pull tiger skin to do the flag" to dilute the commercial purpose of promotion, so that activities closer to consumers, more to impress consumers. In general, children's wear is a dual consumer group facing parents and children, so for parents, to a large extent, may highlight the theme of "environmental protection, health care, puzzle", and for children, this direct consumer They are often interested in the "fun, fantasy," the theme of these ideas. It is important to note that this section is a core part of a promotional program and should strive to be innovative, exciting and exclusive, so that people are genuinely willing to buy your children's wear and, at the very least, remember the characteristics of your brand. Activities This section focuses on children's wear promotional activities carried out specific ways. There are two issues to be considered: 1, to determine partners: pull the backing of the government, or hang up the media, "Sheep" to sell their own "dog meat"? Is the manufacturer alone, or dealers together? Or joint promotion with other manufacturers? Cooperation with the government or the media will help excuse us and make momentum. Children are the future of the motherland, the object of people's love and protection, and the government and the media are often willing to make a fuss at this point. Dealers or other manufacturers can consolidate resources, reduce costs and risks and expand the scale and impact of the entire event. 2, to determine the level of stimulation: To make the promotion successful, we must make the event an incentive to stimulate the target audience (such as children or parents) to participate. The higher the degree of irritation, the greater the response to sales promotion. But there are also marginal effects of this kind of stimulus. Therefore, it is necessary to analyze and summarize according to the promotion practice, and determine appropriate stimulus levels and corresponding cost inputs in combination with the objective market environment. It should be emphasized that this stimulus must highlight the public welfare. Choose the time and place of the event Promotional activities time and place properly choose to do more with less, improper choice will be hard to please. As far as possible in time to allow children or parents have free time to participate, such as the general may choose 51, the National Day Golden Week or Children's Day, at the location but also to allow consumers (especially children), but also in advance with the urban management, business and other departments Good communication. Not only is the timing and location of the launch campaign important, but the duration of the effect will be best analyzed in depth as well. Too short a duration will result in the failure to achieve repeat purchases within this time period, and many of the benefits to be obtained will not be realized. Too long durations will cause excessive costs and the market will not be able to generate heat and reduce the customers' worth. Advertising with a successful children's clothing promotions, you need a full range of advertising. What kind of advertising creative ideas and performance techniques? What kind of media hype choice (at this time should often use the mass media or some programs specifically for the initiation of education)? These mean different audience arrivals and costs. Preparation for the pre-preparation is divided into three parts: staffing; Material preparation and test program. In terms of staffing, "everyone should do something and everything should be managed." There are no gaps or intersections. Who is responsible for communication with the government, the media? Who is responsible for participating in children's safety? Who is responsible for copywriting? Who is responsible for on-site management? Who is responsible for the gift? Who is responsible for customer complaints? All aspects should be considered clearly, otherwise it will come to trouble, take care of each other. In particular, when some young children participate in activities, some occasional security problems occur and the need to have someone responsible for them will often hinder the entire activity. In terms of material preparation, everything from size to size, to vehicles, small to screw, should be listed, then click to check out the foolproof, otherwise it will inevitably lead to the scene of the fuss. More importantly, since the program of activities is determined on the basis of experience, it is necessary to conduct the necessary tests to determine whether the selection of promotional tools is correct and appropriate, and whether the existing approaches are satisfactory, paying particular attention to children's Physical and mental capacity. Test methods can be asked parents, children's teachers, fill in the questionnaire or in a particular area of ​​pilot programs. Mid-term operation Mid-term operation is mainly activity discipline and on-site control. Discipline is a guarantee of combat effectiveness and a precondition for a program to be perfectly implemented. Detailed rules are laid down in the program to deal with all aspects of personnel involved in the activities. Children are more active. Sometimes during activities, they may governed their interests because of their interests and shift their attention. Therefore, we must repeatedly emphasize discipline before activities. Site control is to arrange all aspects of the clear, to be busy but not chaotic, and reasonable, including accidental handling, such as child injuries. At the same time, in the process of implementation of the program, should promptly adjust the scope of sales, intensity, amount and focus to maintain the control of promotional programs. The latter part of the continuation of the latter part of the continuation of the media is the main issue of publicity on this event in what media for follow-up publicity? In what ways can we achieve or exceed the expected results? Expense budget has no meaning without benefit. Budgetary inputs and outputs for promotional activities should be budgeted. The reason why the "Sunshine Action Plan B" of Love VCD was unsuccessful was that there was no budget for the expenses. Only after the activity was carried out did this plan company find no financial support at all. A good promotion, just a good idea is not enough, but also must have sufficient financial support. Accidental prevention Each activity may have some accidents, such as government intervention, consumer complaints, accident participants and even a sudden change in weather led to outdoor promotional activities can not continue and so on. The necessary human, material and financial preparations must be made for all possible contingencies. Estimate the effect of this activity will achieve what kind of effect, in order to facilitate the end of the event and the actual situation of comparison, from the degree of stimulation, timing of promotions, promotional media, summed up the success of this children's clothing sales promotion activities and the failure point. The above twelve sections are a holistic framework for programs for children's wear promotions. Of course, in practice, should be bold imagination, careful verification, analysis and comparison to optimize the combination in order to achieve the best results. With a persuasive and operational program of activities in order to allow companies to support your program, but also to ensure that the program was the perfect implementation of the children's clothing promotions to play a fortune.