China's feather industry explores strategies to respond to the warm winter market

On December 2nd, the 17th China International Down & Feather Expo and the 3rd Xiaoshan International Down Festival were especially eye-catching. Under the predicament of a warm winter, how to change the weak market and develop channels The new road became a hot topic for the participants.

It is reported that the total exhibition area of ​​the current feather Expo is 10,000 square meters, and there are 62 exhibiting companies and related institutions. The exhibits cover down areas such as down products, raw and auxiliary materials, machinery and equipment, and detection technology. The fair, which was both exhibited and sold, was booming, with total sales of nearly 4.8 million yuan, an increase of 130% compared to the previous year.

Zhejiang Xintang is “the world's feather capital”. The vast majority of exhibitors in this feather Expo are from Xintang. The “Sunda” brand of Wenhua Garments and the “Snowman” brand of Victory Down have become the new generation of independent brands of Xintang Down.

Hu Shiming, sales manager of Zhejiang Liuqiao Industrial Co., Ltd., told reporters that warm winter air does bring certain pressure on the sales of corporate products. At this time in previous years, the company’s new products have already sold out in full swing, and the momentum of the current warming of the market is still not obvious. However, the company has taken some countermeasures, such as developing light, thin, and soft down products to adjust product structure and respond to changes in market demand.

The Fujian Cajumi brand has performed quite easily. Chairman Li Guokun said in an interview with reporters that Cajumi down apparel stands out in the apparel market with its brand and technology advantages. The K-TEX fabric developed by the company successfully solved the problem of waterproof and breathable properties of down jackets. With the success of the "Shenzhou 8" spacecraft, the Kajumi down jacket became the first down jacket brand to be launched on the Shenzhou spacecraft. At present, Kajumi is committed to making greater breakthroughs in science and technology, applying new technologies to the development and manufacture of cold-proof down jackets to produce more environmentally friendly and healthy down apparel products.

As the leading brand in the domestic down and feather industry, Hangzhou Sailmei Co., Ltd. pays special attention to this feather feather exhibition. The company carefully arranged exhibition halls covering an area of ​​several hundred square meters. The model show attracted many eyeballs and displayed hundreds of new products such as down jackets and duvets.

Yao Xiaoman, executive vice chairman and secretary-general of the China Feather Industry Association, told reporters that the Feather Fair on the one hand has strengthened the work of organizing down apparel purchasers and on the other hand provided more convenience for professional visitors. The exhibition will carry out publicity about feather products in terms of common sense and consumption in order to allow more consumers to understand down products, like down products, and actively consume down products, so that many businesses will understand the characteristics of down products and strengthen market promotion. So as to promote sales of down products.

She stated that the feather expo provided a stage for many feather enterprises to display corporate brand and product image. It is beneficial to upgrade the innovation capability of the down industry, strengthen the clustering effect of down companies, and increase the popularity and reputation of down brands. It also creates more opportunities for enterprises to seek cooperation, discover business opportunities, and conduct trade negotiations. This has created more favorable conditions for the prosperity of the domestic down products market and the promotion of independent brands in China's feather industry to expand exports.