Leading Speech: We have released three major trend themes for the new autumn/winter season in 11/12. In the 'collaborative' trend themes, a new era of pragmatism, simplicity and efficiency is beginning to unfold. For the new season of autumn/winter in the 11/12 season, we released three major trends. In the "collaborative" trend theme, a new era of pragmatism, simplicity and high efficiency is beginning to unfold. The excessive consumption of capitalism for decades has produced very serious karma. All people in the world are looking for a new way of life. We seek inspiration from the Nordic countries. Social cohesion is the key to creating a peaceful future. Different types of differences need to be treated not only with tolerance, but also to be chanted and applied through group sharing. This group includes both society and companies where people work. The reconstruction of urban space has been put on the agenda, including a modern metropolitan lifestyle; creative design incorporates a classic Nordic style element to create a sophisticated and minimalist aesthetic while still retaining a Warm and rustic feeling. Key color: