Have you seen Hu Jun, Zhang Hanyu, Sun Honglei, and Zhang Zhen. Did the four major players appear in a print ad at the same time? This is not a director's latest film and television poster. It is the latest print ad for Seven Wolves, which was written by Shanghai Greyhound Advertising Co. When people in the industry are no longer fanatical about hiring spokespersons, the Fujian men's seven-pronged wolf, which has always been surprisingly successful, has acted in reverse and has hired four spokespersons in one breath. It is not unusual for a brand to hire multiple spokespersons within the circle, such as Summa and other brands. It is reported that at the same time as the print ads were launched, the Greyhound advertisements helped seven wolves use a flat draft as a material and edited a commercial. At present, it is being broadcast on some television stations. From the perspective of money, is this choice ridiculous? Why do seven wolves spend these money? In fact, today's advertising costs are very expensive, and the advertising expenses of major television stations in prime time are already calculated in seconds. There are connoisseurs of the budget, the four most popular actor to be gathered together to gather, seven wolves spent at least 8-10 million yuan. According to a relevant person in charge of a brand awareness campaign for Seven Wolves, “Cultural Innovation†will be a strategy for the Seven Wolves in the next decade. It is under such guidance that seven Wolves constantly explore new ways in advertising techniques. In recent years, the advertising style of Seven Wolves has been changing, or is related to the conversion of many agents. First is the Legend of Ying Yang, TBWA, and now the Grey Lion, in 2008, the market spending nearly 120 million yuan a year. cost. Looking at the current domestic men's wear brand, or rely mainly on advertising to spread, want to do what kind of advertising brand leaders do? What will be the reaction of readers, viewers, and listeners as advertisements? In fact, it is very simple. To be a brand leader is of course to establish the brand's leading position. Leadership is one of the most important motivational factors in consumer behavior. When the Septwolves no longer resemble what some companies mentioned in their advertisements as "Our products are better," the slogan change is a deepening of the slogan "Men more than one" proposed in 2007. In 2007, the slogan focused on shaping the lifestyle of the "multifaceted man" is a horizontal extension of the seven wolves brand connotation. The slogan now proposed is a vertical extension of the brand value of the Septwolves. It can be seen that seven wolves have already used the advertisements of spokespersons as a kind of insurance to prevent them from suffering losses due to competitors' attacks. Just think, other companies dare to do this? Not long ago, a company executive once said: “The spokesperson has already passed this enthusiasm. We must concentrate on doing a good job in the market now. We will consider asking the celebrity to help the team to join in. The spokesperson will certainly not consider it.†In contrast, like seven wolves do not hesitate to ask the image spokesperson, can this time again for the seven wolves to "shake" out of popularity? In fact, as early as the end of last year, the person in charge disclosed that in the future, there will be more high-quality men with “man more than one side†in common and constantly stationed in the seven wolves “Celebrity Hall†to realize the concept of multiple spokespersons for seven wolves, gathering more. High popularity. In fact, from the point of view of integrated marketing communication, the spokesperson hired by the apparel companies should not be the company and the product but the target market's consumers. Integrated marketing communication should be based on the consumer, based on the database, with the purpose of establishing the relationship between the consumer and the product, and integrating the use of various media as a means to maximize the efficiency of brand communication. The responsible person stated that as a clothing company, they are concerned with the response of end-consumers and whether they have recognized their brand philosophy and the lifestyle they advocate. They also need professional media and professional interpreters. Everyone tends to focus on the operation of corporate capital. They hope to be concerned about the seven wolves brand. However, this incident that the industry believes to be a marketing innovation can enable seven wolves to communicate cyclically with consumers? Recalling the secret of the seven wolves' prosperity, thanks in large part to the brand's operations. Through the support of a series of advertising and marketing activities, it can be said that the seven wolves have accumulated huge popularity by relying primarily on CCTV's strong advertising, which has brought huge profits to dealers. At the same time, it also makes seven wolves more and more powerful in the dealership. In recent years, Septwolves actively established a consumer marketing database with channel distributors. Through the membership system and the club approach, statistics on consumer information and purchase behaviors were collected. Information was sent through mailing promotional materials, gifts, and promotions, and then consumed. The attitude and preference of the brand are targeted and focused on marketing communications. Today, Seven Wolf's specialty stores (counters) have already exceeded 3,000. This time, the seven wolves renew their pursuit of spokesmen, as consumers will buy it? This has already attracted users' hot discussion on the Internet. Some netizens expressed concern that the prices of seven wolves products will increase. Others believe that these people have similarities in images and are mostly tough guys. They are not completely in agreement with the slogan of “chasing life, men are not only one side†of seven wolves. At the moment, it may be worthwhile for the seven wolves to worry that many spokespersons will appear at the same time. Does it make consumers think that the high endorsement costs will be passed on to the products and they will worry that their wallets are not enough.
Looking at the current domestic men's wear brand, or rely mainly on advertising to spread, want to do what kind of advertising brand leaders do? What will be the reaction of readers, viewers, and listeners as advertisements?