The problem of children's shoes label is too chaotic to be solved

“I had the most headaches to buy shoes for children, and I always had to try them both ways. The children did not cooperate and they ran around. They had to pick a toy on the toy counter before each time they bought a shoe. He played and I gave him another pick. "Try it again and again." The 3-year-old Todom's mother talked about "buying shoes" and looked helpless.

The baby's feet grow fast and the shoes are eliminated quickly. However, when buying shoes for children, the same number is often used. Shoes of different brands are of different sizes. "I can't believe the number of shoes on the label. I have to take the child to try it on my own. Otherwise, I might have to toss it back." Toot mother said. In fact, not only Dudu mothers, many parents have been confused when they buy shoes for children. For instance, Mama’s mother said that the number 20 shoe on the child’s foot is already too small. The friend just bought a pair of beautiful travel shoes. The child is properly dressed. The number of the shoe sole is 19. The standard of shoes and shoes in the children's shoes market is too messy, which really makes it difficult for many parents.

Size disorder, to buy shoes for children with tape measure It is understood that the size of the country's footwear standards, the manufacturer should be marked with millimeters as the shoe number, the marked number represents the size of the shoe. If the shoe number is marked with 160, it means the size of this shoe is 160 mm. However, it has been found that children's shoes currently have four or five yardage standards, most of which use French yards, Chinese yards, and the United States yards, Japanese yards, etc. are flooded with the market. Some of them are marked with 160/22, 180/24 in the shoes, while others are marked with 220, 230. Even if the sizes are the same, the sizes are different. A salesperson of a children’s shoe store even directly stated that it is not possible to look for a child to buy shoes for the child and the child must be put on the test. There are also many shopkeepers who have specially prepared a tape measure for the customer to measure the size of the shoes. In the interview, not only did most of the consumers fail to understand the labeling of children's shoe codes, but even salespersons confused the sizes of different standards.

Taking the “130” (China code) children’s shoes as an example, during the visit, 10 children's shoes with the same shoe size were randomly selected. After the merchants measured with a ruler, only two brands of children’s shoes were the same size, with the largest difference being nearly one. In centimeters, children's shoes with the same shoe size are generally larger than sports shoes.

"The size of a child's shoes is a kind of manufacturer," said a person in charge of an infant product store. The reporter visited found that many sales staff of children's shoes therefore asked the children's age in sales, and then recommend the size of shoes according to age, generally recommend that customers buy a big yard of shoes. Although some businesses posted a size comparison chart in the store, the complicated conversion process still makes it more difficult for parents to buy children's shoes. An industry insider said that estimating the size of a shoe based on the child’s age is inaccurate. The development of children is different.

During the visit to the market, several parents were randomly interviewed to buy shoes for the children. Most parents said that the selection of shoes is inaccurate, and each time they lead a child to try it on, it is very troublesome. “Now the size of a child wearing a 140mm shoe is just right, but according to this number to buy other brands of shoes, the size is not big or small.” Ms. Zhang said. Ms. Liu said that the child was too young to cry when she entered the mall. She could only measure the length of her child's feet at home and then took a tape measure to select the shoes.

Many baby shoes are concentrated version of the "adult shoes"

"Children's sneakers and sandals have no national standards for the two mainstream shoes so far. Enterprise production can only take the adult shoes standard as reference!" said Mr. Cai, who is the head of the product quality department of a domestic children's shoe manufacturer.

According to its disclosure, in the technical requirements of children's shoes, technical indicators, China has only one recommended shoe number standards for business reference, according to this standard should be marked with millimeters as the shoe number, such as the shoe number marked "160", indicating shoes The internal length is 160 mm. However, at present, there are few employees in the research and development of the style and comfort of children's shoes, which are insufficiently invested and insufficiently professional. Many children's shoes are simply reduced in adult shoes, and their production is not standardized enough. The recommended standards are Businesses are not binding, so children's shoes may have the same number and size.

It is understood that at present, there are three major production bases for children's shoes in China: Quanzhou, Guangzhou and Wenzhou. According to the relevant person in charge of the Fujian Footwear Industry Association, only in Quanzhou, there are more than 1,000 children's shoe manufacturers. As children's sports shoes and children's sandals are currently no national standards, many SMEs simply "copy" adults. Shoes produce children's shoes.

"These children's shoes are marked as 'qualified', but children are not comfortable to wear, but the baby can not express the truth in words." The person in charge said.

According to Mr. Liu, a person in charge of a children's shoe manufacturing company in Fujian, if children's sports shoes and travel shoes are simply based on the standards of adult travel shoes, the quality of children's shoes produced will be harder, and the shock absorption and comfort of shoes will be affected. "The physiological and psychological characteristics of children differ from those of adults. It is indeed necessary to issue children's leather sandals and children's sports shoes." Mr. Liu said.

The children's footwear market needs to have a uniform size standard. It is learned from the China Leather and Footwear Industry Research Institute that at present, the majority of domestic children's shoe manufacturing enterprises are small. The business model is based on the purchase of authorized brand wholesale operations, and the vast majority of domestic children's shoes products Middle and low market.

According to market research analysts from the China Leather and Footwear Industry Research Institute, the children's footwear market has always been one of the markets with great potential for growth in the footwear industry. Children's footwear products have a market capacity of nearly 30 billion yuan each year, and children's shoes will become the next one. Finished shoes competition tipping point. However, the lack of national standards may affect the excellent "Cheng Cheng" of children's footwear enterprises.

He said that even if the number of children's shoes is marked according to the domestic recommended shoe number standard, there are some defects, such as: 160 yards, 170 yards, and 180 yards. The difference between adjacent numbers is 10 millimeters.

"Children wear '160' to squeeze their feet, change the '170' is bigger, so the shoe number standards should be improved." The source said.

According to a survey conducted by the Chinese Medical Association, more than 60% of the 1,000 children surveyed have foot problems. Nearly 70% of them have flat feet, 30% have full eversion, and 70% of parents have insufficient knowledge of flatfoot. .

Health experts said that the children’s shoes lacked uniform standards in addition to some hereditary and physical fats that caused foot problems in these children. The children’s rare purchase of a pair of truly fit shoes is the main reason.

Mr. Gao, who runs children's clothing, said that according to different age groups, children's shoes are divided into four different categories. 0~1 year old baby shoes, 1~3 years old children's shoes, 3~5 years old children's shoes, 5 Above the age of children's shoes, "The shoe size is different for different age groups. Some baby shoes and children's shoes have the same size and the shoe shape is not the same, but the size is different."

“Now many shoe factories are mostly made of French and American shoe molds, and the models produced are naturally consistent with the country’s shoe number standards. Even the same model of shoes will differ slightly from the manufacturers.” In the industry, an industry source disclosed, "Some small manufacturers in order to chase style, simply reduce the adult shoes made of children's shoes, the same number of children's shoes, the size of the phenomenon is not surprising."

“Although the country has a conversion standard for the size of shoes, it has been implemented in the field of children's shoes.” A staff member of the quality supervision department of Jinan City stated that the phenomenon of confusion in the labeling of children's shoes does exist, mainly because the current manufacturers The production of children's shoes is carried out in different standards. There is no mandatory standard for children's shoes.

It is understood that the current domestic footwear industry standards in the industry, children's shoes can be divided into leather shoes, sandals and sports shoes in three categories, previously only children's shoes have national standards, namely qb/t2880-2007 "children's shoes", and children's travel shoes It has always been referenced to the standard gb/t15107-2005 "Sports Shoes" for adult travel shoes. The children's leather sandals are currently implemented in accordance with the adult "Leather Sandals" qb/t2307-1997 standard.