In July, VERO MODA, a Danish fashion brand under the AstraZeneca Group, officially launched its presence on Taobao Mall. This follows the successful online launch of two other AstraZeneca brands—Jack & Jones and ONLY—which have already seen impressive sales performance, with monthly revenue exceeding 500 million yuan. With this new move, VERO MODA is expected to become another major success story on Taobao, continuing the trend of international brands embracing e-commerce in China. According to Zhang Yong, CFO of Taobao and Taobao Mall, the integration of traditional fashion with the digital world is not just a trend—it's a necessity. He noted that early adopters like AstraZeneca have already achieved great results, and he’s confident that VERO MODA will follow suit. This also highlights how more global brands are recognizing the growing importance of e-commerce in the Chinese market, where branded products are becoming a key driver of online shopping trends. “Seeking Different Values†More International Brands Are Turning to Online Channels Traditionally, many European and American brands have set up their own websites in China. However, due to limited marketing experience and traffic issues, most of their online sales still rely heavily on platforms like Taobao. As a result, more and more traditional brands are choosing Taobao Mall as their first step into the digital space. Companies such as Lenovo, Dell, Jack & Jones, ONLY, McDonald’s, Disney, and Li Ning are all actively expanding their online presence through Taobao, making it not just a shopping platform, but also a powerful tool for building brand value. For AstraZeneca, partnering with Taobao allows them to reach consumers directly through official flagship stores, which helps reinforce brand image, gather consumer feedback, and better understand market trends. At the same time, the company can compare the differences between online and offline sales, helping them integrate resources across channels more effectively in the future. As one of the leading women’s brands under the Danish fashion group Bestseller, VERO MODA has been around since 1989. Starting with its first concept store in Oslo, Norway, the brand has grown to over 5,000 stores in 44 countries outside of China. Known for its sleek, minimalist designs, VERO MODA offers tailored fashion for confident, independent, and mature women who appreciate modern elegance. The brand has attracted numerous top models and celebrities, including Helena Christensen, Claudia Schiffer, and Christy Turlington, who have all been fans of its unique style and quality. After launching its official Taobao flagship store, VERO MODA introduced hundreds of new styles, aiming to capture the attention of millions of online shoppers. The brand is now looking to expand its digital footprint, seeking new values beyond traditional retail and exploring fresh ways to connect with customers. According to Taobao’s data, the largest group of female fashion consumers in China is made up of mature white-collar women. These consumers are fashion-conscious, have strong purchasing power, and are always looking for new trends. This makes them an ideal target for international brands, prompting many to adjust their strategies and focus more on the Chinese online market. Feather Yarn,Feather Fancy Yarn,Nylon Fancy Yarn,Nylon Crystal Yarn ZHANGJIAGANG WELLHOW TRADING CO., LTD. , https://www.wellhowyarn.com