In July, VERO MODA, a Danish fashion brand under the AstraZeneca Group, officially launched its presence on Taobao Mall. This follows the successful online launch of two other AstraZeneca brands—Jack & Jones and ONLY—which have already seen impressive sales performance. With monthly sales exceeding 500 million yuan, these brands have proven that e-commerce can be a powerful channel for international fashion labels in China. Now, with VERO MODA joining the platform, it's expected to bring another milestone in online sales and further solidify Taobao's position as a top destination for fashion shopping. According to Zhang Yong, CFO of Taobao and Taobao Mall, the integration of traditional retail with digital platforms is not just a trend—it’s a necessity. The early collaboration between AstraZeneca and Taobao has already delivered strong results, and with VERO MODA now on board, the future looks even brighter. This move also highlights how more global brands are recognizing the importance of e-commerce in China, where online shopping continues to grow at an unprecedented pace. As a result, well-known international brands are increasingly turning to platforms like Taobao to reach consumers directly and build stronger brand awareness. "Seeking Different Values" More International Brands Are Going Online Traditionally, many European and American brands have set up their own websites in China, but they often struggle with visibility and traffic. As a result, most of their online sales still come through major e-commerce platforms like Taobao. Since its launch, Taobao Mall has become a preferred choice for both domestic and international brands looking to test the waters of the Chinese market. Companies like Lenovo, Dell, McDonald’s, Disney, Li-Ning, and others have all found success by establishing official flagship stores on Taobao. This not only helps them reach a broader audience but also strengthens their brand image and customer engagement. For AstraZeneca, partnering with Taobao is a strategic move that allows its brands—VERO MODA, Jack & Jones, and ONLY—to better connect with Chinese consumers. By operating official stores, they can ensure brand authenticity, gather direct consumer feedback, and gain insights into market trends. Additionally, this partnership helps AstraZeneca understand the differences between online and offline retail, enabling them to integrate resources more effectively across multiple channels in the future. As a leading women’s brand under the Bestseller Group, VERO MODA has been around since 1989. Starting with its first concept store in Oslo, Norway, it has grown to over 5,000 stores worldwide, excluding China. Known for its sleek and minimalist designs, VERO MODA caters to independent, confident, and mature women who appreciate modern femininity. Over the years, the brand has gained a loyal following among top supermodels and celebrities such as Helena Christensen, Claudia Schiffer, and Christy Turlington, further enhancing its global appeal. After launching its official Taobao flagship store, VERO MODA introduced hundreds of new women’s styles, aiming to capture the attention of online shoppers. The brand is determined to offer a fresh and exciting experience for Taobao users, reinforcing its presence in the Chinese market. With its unique design and quality, VERO MODA continues to attract fashion-conscious consumers who seek both style and sophistication. Following its initial success in online sales, VERO MODA is now looking to expand its brand identity beyond physical stores. The company is seeking "different values" by exploring new ways to engage with customers in the digital space. This shift reflects a broader trend in the fashion industry, where brands are rethinking their strategies to stay relevant in an ever-evolving market. According to data from Taobao's Cube, mature white-collar women in China represent one of the largest consumer groups for women's fashion. These consumers are not only fashion-forward but also have stable purchasing power. Their growing interest in online shopping has made the Chinese e-commerce market even more attractive to international brands. As a result, many global fashion labels are adjusting their distribution strategies to better serve this important demographic, with Taobao playing a central role in their digital transformation. Wool Acrylic Yarn,Mohair Knitting Fancy Yarn,Mohair Knitting Angora Wool Yarn,Mohair Machine Knitting Fancy Yarn ZHANGJIAGANG WELLHOW TRADING CO., LTD. , https://www.wellhowyarn.com