Shenzhen Yesen Fashion Co., Ltd. is a well-established company in the fashion industry, specializing in design, production, and sales of high-quality women's clothing. The brand "PennyPenny" is one of its key labels, known for its modern and elegant style. With a clear focus on sophistication and trendiness, the brand appeals to a wide range of fashion-conscious women.
The company boasts an experienced management team, a strong creative department, and a robust distribution network that includes direct sales, agents, and franchise partners. It operates large-scale factories in Shenzhen and Anhui, covering nearly 30,000 square meters, with over 2,000 employees working on the production lines. Its annual output exceeds 3 million pieces, making it a significant player in the fashion market.
Under the business philosophy of "innovation and dedication," the company strives to deliver top-notch products and exceptional customer service. It aims to build a strong, competitive brand that continues to grow and thrive in the ever-evolving fashion industry.
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YUPPIELADY represents a modern and stylish approach to women's fashion. It blends elegance with contemporary trends, offering a unique identity that resonates with today’s sophisticated consumers.
Target Audience
The brand targets women aged between 25 and 35 who are professional, career-driven, and appreciate a refined lifestyle. These individuals are often urban professionals, including white-collar workers, senior executives, IT specialists, and freelancers who value both quality and style.
Product Style
YUPPIELADY focuses on slim-fit designs that accentuate the body’s natural shape. The collection features a mix of styles, intricate details, vibrant colors, and premium fabrics that reflect the confident and luxurious lifestyle of modern professionals. Each piece is designed to make a statement while ensuring comfort and elegance.
