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December 10–12, the "2011 Summer Order" event at Hangzhou Brilliance Hotel was a great success, drawing active participation from all franchisees. Throughout the three days, the atmosphere was filled with energy and enthusiasm as everyone gathered to discuss the future of the brand. Cloth Xu, the company representative, shared the vision for 2011, emphasizing the company’s commitment to building a brighter future through innovation and growth.
The Marketing Director presented an in-depth overview of the 2011 Mu Lin Mu fabric line, highlighting its unique brand identity, style, and strategic advantages. As the fashion show approached, franchisees were seen exchanging ideas and sharing marketing experiences, creating a vibrant networking environment.
In the exhibition hall, the summer collection showcased a blend of wood and silk materials, with models dressed in elegant, neat outfits. The staff, wearing red collars, delivered professional and warm service throughout the event, enhancing the overall experience for attendees.
Since its establishment in 2002, Mu Bian has grown steadily over the past eight years, carving out a strong position in the competitive market. Today, it is a well-known brand not only in Hangzhou but also among women across China. Looking back, the brand has experienced rapid development, with significant changes every year and major transformations every three years.
Currently, Mu Bian products are available in over 30 provinces and cities nationwide. The company employs more than 300 people, including over 50 high-level managers and R&D professionals, and operates a 5,000-square-meter standardized workshop. It is a comprehensive clothing brand that integrates design, production, and sales.
Looking ahead, Mu Bian aims to meet the diverse needs of consumers by staying attuned to fashion trends and blending Eastern and Western cultural elements. The brand seeks to express the elegance and romantic spirit of modern urban women through its stylish designs.
"Mu Bian" is specifically designed for women aged 25–40 who appreciate fine fashion, value life's details, and have a strong sense of aesthetics and stable income. It offers them a lifestyle filled with beauty, confidence, and endless possibilities.