Company Profile
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Shenzhen Yesen Fashion Co., Ltd. is a leading integrated clothing company that specializes in design, production, and sales. The company has built a strong reputation in the fashion industry, and one of its well-known brands is “PennyPenny.†This brand focuses on modern, elegant styles, appealing to women who appreciate sophistication and trendiness.
With a professional management team and a powerful design system, Yesen Fashion has developed a comprehensive marketing network, including direct sales, agents, and franchise opportunities. The company operates large-scale factories in Shenzhen and Anhui, covering nearly 30,000 square meters, and employs over 2,000 workers on the production line. Their annual output exceeds 3 million pieces, making them a key player in the fashion market.
Guided by the philosophy of “innovation and dedication,†the company strives to deliver high-quality products and exceptional customer service. It aims to build a strong and competitive brand while continuously growing as a dynamic and forward-thinking enterprise.
YUPPIELADY represents modern, contemporary fashion for confident and stylish women.
Consumer Description
The target audience for YUPPIELADY is women aged between 25 and 35, particularly urban professionals who enjoy a balanced lifestyle filled with work and leisure. These individuals are often highly educated, value quality, and appreciate a refined, elegant look.
This brand appeals to a wide range of consumers, including city entrepreneurs, white-collar workers, senior executives, IT professionals, and other professionals who lead a busy yet stylish life.
Product Style Positioning
YUPPIELADY's designs emphasize slim silhouettes, trendy layering, and exquisite details that reflect a modern, sophisticated lifestyle. The collection features a rich color palette, comfortable fabrics, and premium textures, all designed to express the essence of a modern YUPPIE life.
