Haijia Shi is a fashion brand that blends casual wear with traditional Chinese aesthetics, incorporating feminine design elements that are soft, elegant, and simple. It reflects the longing of modern urban women for romance and a nostalgic appreciation for innocent charm. The brand's emphasis on simplicity and style resonates with elegance, purity, and artistic beauty. Currently, Haijia Shi has established stores across coastal provinces and cities, with over 50 franchise locations. The brand primarily targets high-end women’s fashion, focusing on urban women aged between 25 and 45 who appreciate refined taste and contemporary style. For store locations, ideal spots include busy commercial streets, shopping malls, supermarkets, train stations, pedestrian zones, areas near clothing and accessory shops, large residential communities, and places close to schools. The shop should be at least 40 square meters, with an ideal size of around 80 square meters. In terms of staffing, the brand looks for young, fashion-conscious sales associates aged 22 to 32. They should be friendly, approachable, and able to engage customers warmly. All stores must follow the company’s brand image guidelines in decoration, while franchisees manage operations independently. Cooperation with the company requires adherence to business rules, a strong team spirit, and a commitment to confidentiality and mutual trust.

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Shaoxing Shaoqing Textile Co.,Ltd. , https://www.shaoqingtextile.com