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Xuege XUEGE Women's Spring 2010 new series makes the world more beautiful because of us 
Xuege XUEGE Women's Spring 2010 new series makes the world more beautiful because of us
Let the world be more beautiful because of our brand positioning:
Romantic, fashionable, elegant and feminine customer positioning:
Advocates of life, love of learning, the pursuit of quality, independence, aesthetic taste and intellectual office workers; high-quality white-collar executives; love of tourism, self-assertion of fashion women. The elegant lifestyle they present (leisure and graceful home life, rich leisure activities) such as exotic travel, spa fitness, tea tasting...
Age targeting:
Mental age 28-38 years old, actual age 30-45 year old female.
Brand spirit:
Restoring the inner is the essence of elegance. Elegance comes from inner temperament, conservation and taste, and naturally reveals in personal temperament and subtlety.
Product interpretation:
What is snow song?
Elegant, concise, emphasizing details of design, advocating texture, showing women's soft and elegant, smooth lines and smooth, soft and elegant but not strong colors, the pattern is simple but not fancy.
Snow song is not what?
It is not casual loose casual, not complicated decorative sense, not a sense of neutral structure, not gorgeous, sexy, avant-garde.
Brand story:
Snow Song came all the way from 1997 and did not change to create elegant women. Combining the original romantic elegance and the cultural elements of music and poetry, Snow Angel's angels are integrated into the product design, establishing a brand interpretation of elegance as the main body. This shows a classic, stylish, sexy and not bare, handsome and elegant brand style, but also won the award of China's well-known trademarks. Satisfy the 28-38-year-old women, they advocating brand, economic independence, aesthetic taste and self-assertion, but also represents the modern knowledge of women's life and pursuit, so that snow song women in the wind, snow, song, the elegance of the years Always elegant and stylish!