[This site - shoes and life] Now, with the advent of the "Internet +" era, consumers' purchase habits have undergone great changes. Consumers' emotional consumption is becoming more and more “arbitrary”, and to a certain extent, it poses a big challenge to the new franchise branded shoe store operations. How to deal with it? Many brand owners and franchisees can be described as “Eight Immortals Crossing the Sea. "" However, new store promotion is essential.

New store promotion, from the perspective of the business, hopes to increase store popularity, increase sales, increase brand awareness and influence, so as to achieve the purpose of marketing; from the consumer point of view, the promotion of their greatest attraction The point is to get benefits, then how can we make consumers feel the benefits while maximizing the sales of shoe stores? Here, Dr. Ben shoes to share with you a lot of experienced brand shoe store manager More commonly used promotion methods:

First, different red envelopes are sent according to different consumer spending. This method is actually a smart discount.

Second, the game sweepstakes and other interactive forms, such as through the dial to let the customers have already bought shoes to fight for the profit-sharing programs they may get, for example, directly on the promotion money with a label. Of course, the most effective one is to launch a systematic profit-making plan - how much to buy is to make profits in proportion.

Third, clever bundle sales. For example, buy one get one, combination and sales.

Fourth, use special festivals to promote sales, such as Mother's Day, Children's Day, Father's Day and so on. Take Mother's Day as an example, consider using the theme of "Buy mother's shoes to send carnations and love for mothers." The customer did not buy your shoes for the carnations. Instead, the customer came to the store. You reminded her to buy a pair of shoes for the mother. Moreover, the carnations that the customer wanted to buy for the mother, we had already thought of and prepared for her.

Fifth, membership, points system, etc.

In short, event promotions are of interest to consumers. However, before joining the branded shoe store, it is imperative that we maintain communication and collaboration with the brands, and strive for support on resources. We must do a good job reporting on the budget and effects of these activities. These are all very important. (This site - the most authoritative and most professional footwear information center. Next: [truth] shoes extra large will affect a woman's mood?)

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