In Europe and the United States, the private custom of jewelry is favored by the rich class, not only because of its uniqueness, but also because it is a symbol of wealth control, without the luxury brand mad gilded logo, the high blood of the preserved It is a restrained and low-key noble. Perhaps this is the core essence of Haute Couture to be passed on to the world.

According to Professor Liang Yajun (the first professor in China to create a jewelry appraisal course, the former deputy general manager of Peking University Jewelry Group, now the head of jewelry appraisal of Peking University), a major trend in the future jewelry market will be private customization of jewelry. Let everyone find a design that suits them, so that those who love jewelry can enjoy the custom jewelry customization service. So what is the private customization of jewelry?

Jewelry customization is different from the purchase of finished jewelry in the mall. Jewelry customization is the process of designing and producing on demand. It is the customer to determine the style, metal, gemstone, and even lettering according to their own needs, and the jewelry business provides professional Personalized design, separate production and one-on-one comfortable environment service, merchants and customers can have a closer understanding in the process of communication, more trust, purchase of gems and design styles are a happy Enjoyment, the process of creating customers can also participate in it, this process injects feelings into each other's jewelry, and has a qualitative difference with the cold commodity trading. So many times, customers and businesses can be good friends. Because they share a common hobby, they have an aesthetic understanding of each other. In the process of enjoying the beauty, I have made more friends and like the same friends. This is a very beautiful thing.

Jewelry customization is a natural demand and attribute of jewellery as an ornament. Due to the limitations of economic and technological development, jewellery customization was once a luxury service exclusive to the princes and affluent members of the society. They are exclusive to them and become their status. One of the logos, jewellery custom and luxury items are equal. With the development of the economy and the popularity of contemporary jewellery crafts and networks, jewellery customization has a new way of implementation, which is popular because it meets the individual needs of customers, and it is becoming more and more popular – you are different from others. Jewelry has become a personalized service that the public can enjoy. In China, when luxury consumption is becoming more and more young, when there is a LV and Hermes bag on the street, what else can we save our personality that gradually loses our position?

The answer is only one - private customization. Personal customization will definitely make your quality of life sublimate and your aesthetic taste will be admired.

In fact, in addition to top consumption, "private customization" can also be related to luxury. For example, the popular wedding ring customization nowadays, the new people customize their own unique love ring with their own artistic vision, which has unique meaning and memory, and the price is even 30% lower than the finished diamond ring.

Therefore, "private customization" more often tests the cultural heritage and aesthetic taste of the customizer, which has nothing to do with luxury, but it must represent the unique life proposition of the customizer.

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