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Judo is a martial art that emphasizes strength, technique, and strategy. While it shares some similarities with Taijiquan (Tai Chi) from China, Judo is generally more straightforward and easier for the average person to learn. This makes it highly accessible, which has led to its rapid growth in popularity across many cities in China. The core principles of Judo—movement, balance, and leverage—are not only essential for combat but also serve as powerful metaphors for business strategies.
As China continues to open up, domestic companies face increasing competition from multinational corporations. These global players often have superior capital, technology, and resources, putting pressure on local enterprises. To stay competitive, companies can draw inspiration from Judo’s three fundamental techniques. "Movement" involves adapting to change and shifting the environment to weaken the opponent’s advantage. "Balance" focuses on efficiently utilizing internal resources to maintain stability and focus. "Leverage" means using the opponent's own strengths against them, turning their power into an opportunity.
The "movement" strategy is crucial for any company aiming to compete globally. For example, many Chinese firms start in small cities or towns but must eventually expand to major urban centers to access better talent, information, and infrastructure. Some even establish international branches or R&D centers. Unlike multinational corporations that move into China, many local companies are hesitant to expand outward. However, this is changing, with more headquarters now located in big cities like Beijing, Shanghai, and Hong Kong, allowing them to take full advantage of these hubs.
The "balance" strategy is key to long-term development. It encourages companies to avoid direct confrontation and instead create unique advantages that the competition lacks. In industries where competition is fierce, such as manufacturing, companies should aim to set standards rather than just compete on price or marketing. By participating in standard-setting, businesses can solidify their market position. This principle also applies to talent, technology, and operational efficiency—ensuring a well-rounded and resilient organization.
The "leverage" strategy is about turning the opponent’s resources into your own. One way to do this is by using the production capabilities of OEM partners, who often hold critical technologies. By learning from and collaborating with these partners, companies can gain valuable insights. Another aspect is leveraging the marketing efforts of leading brands. For instance, Mengniu positioned itself as the second-largest dairy company in China, following Yili. This smart positioning allowed it to benefit from Yili’s brand awareness while building its own identity.
In today’s competitive landscape, especially with more multinational companies entering China, adopting a judo-like strategy can be a game-changer. Companies that master the art of movement, balance, and leverage can outmaneuver stronger competitors. A well-timed "big throw" may not always win, but it can shake the opponent and create new opportunities. Through consistent, strategic victories, smaller companies can build momentum and ultimately challenge the giants.