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Carpe diem Wangfujing Chongqing Jiefangbei Store officially opened its doors on September 11, 2009. This marked the brand’s second direct store launched within a single month, following the opening of 100 stores under the Carpe diem Kaptim Jinhua chain. The expansion reflects the growing popularity and strong market presence of the European fashion label in China.
Born in the 20th century along the Adriatic Sea near Venice, Italy, Carpe diem has become a well-known name in European fashion. Over the years, it has built a solid reputation for its stylish and elegant designs, which are particularly favored by fashion-conscious women across Europe. With over 200 stores spread throughout Southern Europe, the brand continues to grow at an impressive annual rate of 15% to 20%.
The brand's design team is composed of talented professionals from Italy, France, Croatia, and other fashion hubs. Drawing inspiration from Italian aesthetics, Carpe diem integrates local cultural elements into its collections, creating a unique blend of traditional and modern styles. Known for breaking away from conventional fashion norms, the brand embraces asymmetry, deconstruction, and a mix-and-match approach that brings diversity and creativity to every piece.
Carpe diem appeals to a dynamic group of young women aged 25 to 35 who value freedom, self-expression, and innovation. The brand’s philosophy, rooted in the Latin phrase "carpe diem" — meaning "seize the day" — is reflected in its vibrant and expressive clothing line.
For those interested in becoming part of the Carpe diem family in China, the official distributor is Hangzhou Beyond Fashion Co., Ltd. You can reach out to Miss Chen at 15990038293 for more information. Visit their website or contact them directly for investment opportunities and details about their location: No. 49, Loft49 Creative Industrial Park, Tongyi Road, Hangzhou City, Zhejiang Province, China.