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Wolf - Taiwan Wolf Wolf Garments Co., Ltd. is a brand under the Wolf Group, a modern enterprise that integrates scientific research, design, production, sales, commerce, and services. Committed to blending public emotions with product culture, the company aims to achieve remarkable sales performance. After years of market research, the company discovered that cowboys are the perfect carriers of emotional expression in fashion. Whether it's the universal appeal across age groups, cultural inclusiveness, or the timeless charm of denim, these elements make cowboy-themed products ideal for emotionally driven marketing.
In late 2008, the group partnered with Wolf Statue International Business Management (Beijing) Co., Ltd. to develop the denim clothing market in mainland China. Wolf Zun International, a company specializing in brand promotion, marketing, and management, now focuses on denim apparel development and design. In 2008, Beijing was shining brightly, fueled by the Olympic Games, becoming an international fashion hub full of passion and dreams.
Wolf Zun International Business Management (Beijing) Co., Ltd. seized this opportunity with a unique vision, redefining traditional denim by combining the deep cultural heritage of California’s cowboy lifestyle with the casual elegance of Korean fashion. This innovative approach introduced a fresh wave of cowboy culture to the East, capturing global attention in Beijing. This move was no less bold than the Normandy landing—strategic, impactful, and transformative.
Coyote Denim embodies the brand’s distinctive fashion identity, symbolizing the wild, free-spirited modern cowboy. Focused on consumer needs, the brand creates a "sophisticated cool" aesthetic, where sexiness meets uniqueness, crafting a legend that belongs only to you. With every piece, Coyote Denim tells a story, making it more than just clothing—it's a lifestyle.