The International Cotton Association of the United States held the first CHINA COTTON DAY

The International Cotton Association (CCI) held its first COTTON DAY in China on May 15th to discuss the sustainable development of China's tourism hotel industry on the theme of “Global Trust in American Cotton and Comfortable Travel Selection”. This professional dialogue invited representatives of the International Cotton Association of the United States and representatives of the China Tourism Hotel Association (CTHA) to participate in the in-depth interpretation of the understanding and thinking of “comfortable travel”.

Figure 1: The United States International Cotton Association (CCI) first held CHINA COTTON DAY in China

(From left to right: Mr. Yuan Haiying, Senior Advisor of the International Cotton Association, Ms. Yuan Ruiling, Assistant Research Fellow, Market and Trade Research Office, Rural Economic Research Center, Ministry of Agriculture, Mr. Eduardo Esteve, President of the International Cotton Association, and Executive Vice President of China Cotton Association Ms. Gao Fang, famous actor Ms. Hu Ke, Executive President of the International Cotton Association, Mr. Bruce Atherley, Mr. Jing Shenquan, Deputy Secretary General of China Cotton Textile Industry Association, Ms. Mao Kailin, Director of the International Cotton Association of China and Northeast Asia, and the US Embassy in China Mr. Mark, Director of the Trade Office)

As a global flagship event of the International Cotton Association of the United States, CHINA COTTON DAY aims to fully demonstrate the purity, passion and vision of COTTON USA through in-depth industry exchanges and product demonstrations, while helping and promoting certified brands and corporate representatives to seek more business opportunities. . The first "CHINA COTTON DAY" specially set up industry seminars, mini exhibition halls and theme activities, and transformed the two suites of the Beijing Eclat Hotel into an exhibition hall. The bedding collections and bathroom towels from 14 COTTON USA-certified companies are cleverly integrated into the hotel's furnishings in the showroom, vividly demonstrating the application of US cotton in hotel supplies and the superior quality and cost it brings. The advantage of saving. The 32 hotel representatives from the China Tourism Hotel Association came to the scene to discuss the hotel's sustainability issues with US Cotton.

Figure 2: The International Cotton Association (CCI) CHINA COTTON DAY transforms the hotel suite into the COTTON USA showroom

The International Cotton Association of the United States is promoting the new brand concept of “COTTON USA: Global Trust in American Cotton” on a global scale. Mr. Bruce Atherley, Executive Director of the Association, explained the connotation of the concept to the guests, and then the fashion show jointly presented by six certified brands. A more deductive interpretation of this concept. In this fashion show, models in BIB, Byford, Devil Nut, Indigo Tank, JNBY, Le coq sportif and other brands, in the travel atmosphere of T On the stage, the perfect showcase of the comfort of fashion on the road. The finale of the fashion show is the “Daning Travel” theme series presented by the top Daning designer Chen Wen. The collection has won the COTTON USA, Indigo Tank and the American classic tannin fabric with more than 125 years of history. The joint support of the supplier Cone Denim.

Figure 3: China's top Daning designer Mr. Chen Wen presented the “Daning Travel” theme series

In the past decade, China's tourism industry has developed rapidly, promoting the continued prosperity of the hotel industry in the country and even in Asia. “We have found that hotel brands around the world are striving to provide guests with a home away from home comfort experience. One of the important aspects is to ensure that natural and healthy textile products are available in the rooms.” Mr. Bruce Atherley said, “American Cotton Association The job is to make American cotton the choice of brands and retailers that focus on sustainable development, environmental responsibility, product safety, and fair labor relations. We hope to lead the industry in change and progress to create a next generation A world with a better life experience."

Figure 4: Mr. Bruce Atherley, Executive President of the International Cotton Association, USA, introduces COTTON USA

Figure 5: Ms. Mao Kailin, Director of the International Cotton Association of China and Northeast Asia, speaks in the industry forum

“We admire everything that the American International Cotton Association insists,” said Zhang Hua, deputy general manager of Jiangsu Stanford Textile Co., Ltd. in the salon. “We have similar corporate values ​​and we are proud to be American since this year. The International Cotton Association's certified companies have started our close cooperation. In fact, at this year's Shanghai International Hotel Supplies Expo, we saw that consumers have shown great interest in products that use American cotton. Now consumers have already More and more aware of the meaning of "quality."

Figure 6: Mr. Zhang Hua, Deputy General Manager of R&D of Jiangsu Sidford Textile Co., Ltd., spoke in the industry forum

As a special guest, actor Hu Ke appeared on CHINA COTTON DAY. She said: “The quality I trust must be safe and environmentally friendly first.” As the mother of two children, she now pays more attention to creating a healthy family. A pleasant living environment. “If I understand that a product uses natural materials or has a perceived higher quality, I am willing to pay more for it. When I travel, especially when traveling with children, I want to contact us. The daily necessities are as comfortable, clean and safe as the home. In fact, this is our embodiment of the attitude towards nature and the environment as a consumer. I hope that everyone can practice and lead the whole society towards a healthier lifestyle."

Figure 7: Famous actor Hu Ke appeared on CHINA COTTON DAY, sharing his views on “comfortable travel”

Nowadays, more and more hotel supplies and related companies are starting to cooperate with the American International Cotton Association. COTTON USA has begun to enter this professional field in the form of hotel supplies. Based on consumers' superior brand recognition of COTTON USA, consumers are more able to enjoy comfort and peace while traveling, knowing that hotel products use American cotton. As Bruce Atherley said: “We have an unparalleled long history and consistently deliver uniform, impurity-free, high-quality cotton. In fact, we set the standard for quality certification for cotton around the world. ”

(Editor: HX666)