[China Glass Network] Years ago, I chatted with a HR manager. She told me that a young man in a talent market called her to attend the job fair on Saturday. She refused to politely because she was on a business trip, but the young man did not give up and asked if he could send other colleagues to go. Recruitment, and it is just the industry peak season, the newcomers can not arrange training, the young man is still persuading friends on the phone, she has no choice but to work more than hanging up the phone. Later, she said: "I later learned that the young man had just been employed for a few days, marketing a rookie, although he did not understand listening."

What is a marketing rookie? Marketing rookie refers to marketing newcomers who have just stepped into work and lack of work experience. How can marketing rookie become a career elite in a short period of time? Let's share it with new people in the form of three-character scriptures.

Good summary

In July 2011, the company arranged for me a new graduate to be an assistant. I asked him to submit a daily work report every day, submit a weekly work weekly, and submit a monthly marketing report.

The reason for asking him is to control his work progress, to provide timely guidance and correction; more importantly, to cultivate his summary and planning skills. Now, he has grown into my right hand.

If you only catch mice, at best it is just a good cat; if you are good at summing up the experience of catching mice, you can become the leader of the cat.

Music communication

After graduating from Xiaoli University, she entered the work of a company's planning department. After joining the company for less than one month, she made many suggestions to the department manager, but most of the suggestions were not adopted and affirmed by the manager. Xiao Li is very depressed for this, feeling how much he is in the company. I comforted Xiao Li: Only when you open your mouth, you will not become the forgotten "most of the silence."

In the workplace, whether it is a meeting, brainstorming, opening up new customers, or reporting to the boss, consulting with colleagues, marketing newcomers must have the same awareness of active communication as Xiao Li, willing to express their work ideas and achievements. In this way, in order to get more resources to support, and to help the successful completion of the task.

As the saying goes: Children who cry will have milk to eat. The enlightenment of this sentence to marketing newcomers is that when you have ideas, difficulties, and achievements, you should be willing to share with others, you should be brave enough to seek help, and you should take the initiative to perform properly, and this does not leave communication skills.

Learn more

There is a coward, a sharp axe and amazing physical strength, you can cut 40 big trees a day. But slowly, his axe became more and more blunt, and although he worked longer and longer, there were fewer and fewer trees cut every day. The friends advised him to take a break, sharpen the axe and continue to cut the tree, but the coward replied: "How can I have time to rest, how can I have time to grind the axe, I am busy cutting trees!"

This story sounds ridiculous, but in reality there is such a newcomer in the workplace. It always relies on heavy work tasks and high performance pressures. Even thinking that just graduated from school, knowledge can meet the needs of the work, and is unwilling to continue. Learning, if you don't understand the problem, you are not willing to ask more people, don't know how to understand, or leave it aside.

A 30-year-old American young man earned $20,000 a year ago. After listening to the marketing training guru Bourne Tracy on the "3% investment formula," he decided to earn 3% of the annual income of $20,000. Invest in yourself. He bought a lot of books on sales, studied it every day, and took two courses on sales and time management. That year, his income rose from 20,000 US dollars to 30,000 US dollars. After that, he raised the investment standard to 5% and 10%. After 10 years, his annual income has exceeded 1 million US dollars.

Marketing newcomers just entered the company, there are many things that need to be familiar with and learn, such as corporate culture, product knowledge, professional skills, etc., seriously accept the company's various training, and more to the company's experienced colleagues to learn with humility, modest advice, more study Marketing books and magazines to quickly improve their ability to work, and strive to "early" as soon as possible.

Can't live

"There are no people in the world who can drink, only those who can be jealous!" I think this is a more classic sentence in "Soldier Assault". Fortunately, for our marketing people, it is reflected in the ability to resist pressure.

Once, a little brother who was doing telemarketing ran to me and complained that the company’s sales manager stared at his phone number and the number of new customer developments every day. The basic work data did not meet the standard one day, which was a criticism and no face. Deliberately looking for him is not, he is very distressed for this, with the idea of ​​job-hopping.

I gave him a sentence: jade is not awkward, not a device, the manager criticizes you to show that you are a good billet, the jade billet has been carved for a long time, after being beaten again and again, it becomes beautiful and beautiful. Jade.

After listening to the little brothers, they were relieved. After returning, they worked hard in strict accordance with the company's requirements. After a year of hard work, they have now grown into sales directors of their company.

In the recruitment advertisements of sales staff on major recruitment websites, strong anti-stress ability is a necessary condition. Only in this way can we still have confidence in the case of arrogance, low morale, poor performance, customer betrayal, boss criticism, and misunderstanding of colleagues. Full, more frustrated.

Willing to endure hardship

Mr. Sun is now the general manager of a well-known talent service chain in the country. When he entered the company a few years ago, Sun was arranged to do some hard work, such as heads, posters, and flyers. However, Mr. Sun is serious and conscientious in doing every seemingly insignificant job, and has been reused by leaders. He has served as a supervisor, manager, senior manager, etc., and was eventually appointed as the general manager of the company in the Pearl River Delta. , grow into a prince who guards one side.

Marketing newcomers entering the company, in addition to the need to get the marketing work as soon as possible, but also need to understand the company's corporate culture, as soon as possible into the group, so the company will generally give a very monotonous work to the novice to do, let him exercise, let him eat bitter.

Therefore, no matter how monotonous or hard work is, all the things that the superiors should explain should be done as much as possible. Don't be lazy; if you don't explain anything, you should take the initiative to do it, for example: take the initiative to answer the phone, run the errands, clean the house. , greeting guests, etc. Through these small things, new people will have the opportunity to quickly become familiar with the people and things in the company and find a sense of belonging.

Marketing rookie should grow into a career elite. In addition to the 15 words “three-character classics” of “good summing up, music communication, learning more, being able to live, and being willing to suffer”, there are other factors, such as overwhelming pressure and endurance. Living in loneliness, suffering from grievances, and being able to withstand toss. It is these growth experiences shared with the marketing newcomers that guide me from a non-marketing marketing newcomer to a professional marketing manager.

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