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On March 10, 2010, DIKTONS, a renowned Spanish fashion brand, celebrated the opening of its first counter in Spain at Yansha Mall. The event was marked by an impressive ribbon-cutting ceremony and featured a spring-summer 2010 clothing launch. Attendees included notable figures such as Mr. Ignasao, Economic Counsellor of the Spanish Embassy, Ms. Mons, Commercial Commissioner, Ms. Mariah, Media Officer, Ms. Maidi, Business Officer, Ms. Ma Shumin, Deputy General Manager of Yansha Mall, and Mr. Xu Jinghua, General Manager of DIKTONS. Representatives from Beijing Junxuan Materials Co., Ltd., Lufthansa Cardmate, and over ten media outlets in Beijing also attended the event.
The occasion was not just about showcasing new collections but also about building connections between international fashion and Chinese consumers. DIKTONS, known for its high-end women's clothing, has been exporting more than 60% of its products to over 30 countries globally. With six brand stores and more than 20 counters worldwide, including three in China—located in Shanghai, Hangzhou, and Beijing—the brand is expanding rapidly across the region.
The event featured a live model show, where the latest spring-summer 2010 designs were presented. The collection reflected the brand’s commitment to creativity and craftsmanship, with each piece crafted through intricate processes like weaving, printing, and embroidery. The chief designer shared insights into the design philosophy behind the season’s collection, emphasizing elegance, sophistication, and modernity.
The Spanish Embassy and the Spanish Chamber of Commerce provided strong support for the event, highlighting the growing partnership between Spain and China. Ms. Mons emphasized that Spain aims to bring the best of its high-quality fashion to China, offering a taste of European luxury to Chinese women who value individuality and style.
As one of the earliest high-end department stores in China, Lufthansa Mall has long been a hub for fashion and culture. This event further solidified its role as a bridge between international brands and local consumers, bringing global trends closer to home. DIKTONS’ choice to launch at Yansha Mall was a strategic move, reflecting both the mall’s prestige and the brand’s ambition to connect with a broader audience in China.