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On the opening day of the event, DIKTONS hosted a spring-summer 2010 fashion conference in Yansha Mall. The ceremony was attended by notable figures such as Mr. Ignasao, Economic Counsellor of the Spanish Embassy; Ms. Mons, Commercial Commissioner; Ms. Mariah, Media Officer; Ms. Maidi, Business Officer; and Ms. Ma Shumin, Deputy General Manager of Yansha Mall. Additionally, Mr. Xu Jinghua, General Manager of the company, along with representatives from Beijing Junxuan Materials Co., Ltd., Lufthansa Cardmate, and over ten media outlets in Beijing, were present at the launch.
A grand ribbon-cutting ceremony took place on March 10, 2010, marking the opening of DIKTONS' first counter in Spain. As a global brand, DIKTONS exports more than 60% of its products to over 30 countries and regions. Currently, there are six brand stores and more than 20 counters worldwide, with three located in China—Shanghai, Hangzhou, and Beijing. The brand plans to expand further into other regions in the future.
The event also featured a showcase of DIKTONS’ spring-summer 2010 collection. Models presented the latest designs, offering an exclusive glimpse into the brand’s upcoming trends. The chief designer explained the inspiration behind the season’s fabrics, highlighting the creative process and craftsmanship that go into each piece. Guests had the opportunity to engage in discussions about styling and fashion trends, adding a personal touch to the event.
DIKTONS, a high-end women’s fashion brand from Barcelona, Spain, is known for its elegant and sophisticated designs. Each garment is crafted by top European designers, combining artistry with exceptional quality. From weaving to embroidery, every detail is carefully executed to ensure a unique and luxurious experience.
Lufthansa Mall has long been a pioneer in bringing international fashion to China. In 2010, it continued this tradition by hosting fashion events within its stores, drawing significant media attention. This time, DIKTONS chose to launch its new collection at Yansha Mall, reinforcing the mall's role as a bridge between global fashion and Chinese consumers.
The Spanish Embassy and Chamber of Commerce strongly supported the event. Ms. Mons emphasized Spain’s commitment to strengthening its partnership with China, aiming to bring the best of Spanish fashion to Chinese customers who value individuality and style. Through DIKTONS, Spanish fashion continues to inspire and influence the modern lifestyle of Chinese women.