It is necessary to brush the "face" to see the "face" of this year's Shanghai Fashion Week!

On October 11th, the “FACE• Face” 2020 Fashion Show, exclusively presented by China's original light luxury designer brand YES BY YESIR, was launched on schedule at the Xintiandi Taiping Lake Park in Jinqiu Shanghai. This entrance to the magic card is lucky, the old 媳 媳 3 3 粗 粗 Ф嘁 Ф嘁 Ф嘁 乓 乓 乓 亚 亚 亚 幸 幸 銎刖垡惶谩 銎刖垡惶谩 YES YES YES YES YES YES The guests at the scene sent a fashion feast that gathered fashion art, installation space art and experimental music. The designer Ye Qian redefined the “ FACE·face ” element that will be detonated in the future with a new concept of fashion.

YES BY YESIR fashion brand was founded by creative director and designer YESIR Ye Qian and brand leader Lu Xinglong . Today, the brand has developed into a new generation of independent Chinese designer brand, and has been praised by the mainstream media as a “first-line star harvester”. "This is the opening of six brand-operated stores this year, which is rare in the new generation of independent designer brands in China. This season's Shanghai fashion show is the first season after the release of Ye Qian, the designer of the film, and is expected. The most familiar "face" element seems to be the most familiar, and what kind of "new look" will appear on the show floor and clothes?

Golden Autumn Invitation: Open a clear and mysterious face

This season's Spring/Summer 2020 invitation is a 30% discount on the concept of “Face Silhouettes”. “FACE” is the theme of this season. The mystery of the invitation is also revealed. theme. And YES BY YESIR brand new upgraded brand LOGO is also eye-catching, the modern atmosphere of LOGO simplifies in line with today's international trend, highlighting the brand concept of more modern and younger.

Before the show: "FACE · Face" theme is everywhere

The preface hall of the waiting area met many familiar faces in the fashion world. The photo-back version of the silhouette face concept attracted many guests to stop by. After entering the official show, each guest had a fan on the seat, and the pattern of the open fan was turned into a face by the YES letter extended by the brand LOGO! The simple, straightforward and ingenious concept of the gift is more and more looking forward to the appearance of this season's "face" theme fashion show.

The origin of inspiration: the song "face" created by Faye Wong

In 1998, Chinese pop music Faye Wong launched a new album "Singing Tour", and the song "Face" was composed by himself. Under the face of Wang Fei’s words, there is no rumor that has not been calm. In the song, "Better no one will understand what I said, only you understand what I want, you look silent, what, I didn't say anything~" People can only use the melody and songs to figure out the idol of Faye Wong under the cold face. Another real state of mind. And this song is the inspiration of the designer.

Inspiration for brewing: encounter Cai Mingliang's "Your Face" exhibition

At the beginning of this year, designer Ye Qian went to Taipei to conduct a cross-border directing of the first film "Sweet Potato Rice". Under the recommendation of Yang Guimei, who starred in the film's strength, Ye Qian was fortunate enough to visit the art of Cai Mingliang. Exhibition "Your Face": Cai guides the actor who is drawn on the road as the subject, and faces the face of the 13 old people who have experienced vicissitudes. Every face seems to convey a story about people; every pore seems to be telling the life experience of this life. When Ye Qian was deeply touched, he decided to use "face" as the theme of 2020 Spring and Summer YES BY YESIR fashion.

FACE · Face: The most memorable human landscape

"The most memorable scenery in the world: thousands of styles of thousands of people." Ye Qian said, "The subtle expressions on everyone's face are elusive and speculative." The face looks like a solution. There is no solution to the encyclopedia of human history. Everyone has different understandings and answers to it: the emotions of emotions and sorrows, the sorrows and sorrows of the emotions, the inner feelings of not changing colors, and the other under the masks. A face and so on.

In today's society, people are accustomed to use one kind of anxiety instead of another, and one desire to replace another. Designer Ye Qian used this fashion collection to explore the answer to the eternal topic of "Whom am I?"

New collection: a gorgeous adventure in classic and elegant

This season's series of style keywords consists of four parts: “Strong Summer Color, Leisure Elegance, Return to Simple Cut, and Art Integration Daily”.

Minimalist aesthetics has always been a great gene for YES BY YESIR that is different from other designer brands. The artist's "line and color" in his later years is the outstanding representative of simplifying the art of decoration. Therefore, it has become the inspiration for Ye Qian and his design team in the color matching and printing design of the 2020 spring and summer series.

The most eye-catching "Star Light Dress Series" still reflects the team's ultimate pursuit of design and quality: classic and bold color collision, simple yet creative style matching, direct interest brought by strong letter slogans. The lines of the human face are integrated into the minimalist cutting and decoration. The changing tailoring skills and the tasteful design make the new season light dress have a different romantic art atmosphere.

The pragmatism and playful details are also important labels of YES BY YESIR "Advanced ready-to-wear collection". The design details of wearing and not losing personality continue to strengthen the YES BY YESIR fashion attitude: black and white face line print set The face is cut and spliced, the fusion of Y elements, the super exaggerated cloud shape, the back is the coat of guitar sequin embroidery, the colorful silk print, and many direct slogans "No body konws me ", "Take a photo for me", "Thank you for loving me" and other elements have entered into the series of ready-to-wear or light dresses or major dresses, showing a relaxed, advanced, elegant and avant-garde, romantic and rebellious New classics and new elegant aesthetics.

The body is simplified by the fashion of the fashion package, the designer's concept and structure cutting to achieve a balance of handshake and style. As a small and refined new product in each season, YES BY YESIR's "Accessories Series" has explored many possible combinations: face retro styling cap, brand Y-shaped versatile leather belt, black and white handmade ceramic face woven leather belt, A variety of interesting silk scarves series, etc., can be randomly arranged to make the fashion more flexible and user-friendly.

Tribute to the classic: the originator of fashion, Madame Grès

The eternal and classic black and white, the creative sect and the oblique cut, the asymmetry of art and balance, the classic pleats... Ye Qian in this season's "FACE Face" series, The fashion industry's grandmother, Madame Grès, was the best in traditional fashion techniques to remember the greatest fashion designer.

T- Taiwan Concept: Network Beings in Modern Social Context

VANE Originality, a creative presentation team from Chengdu, has been working on the planning and implementation of fashion and art. Mr. Wang Xun, the founder of “Wein”, designed the latest show of YES BY YESIR with the idea of ​​“personal and network”: the line of thin tubes on the T station is like the “network world”, the models wear walking in it. . This season is quite eye-catching. The appearance of each model: Before the curtain of the exit of each model's big photo, each model breaks through its "face" and goes to the T-stage, symbolizing the appearance of "breaking through the self". The way attracted the curiosity and excitement of the guests. The unique form of the entire show completely overturned the Shanghai Fashion Week show that the public has always been familiar with, and further promoted the theme of “FACE·Face”.

Show Music: Deconstructing Deep Self with Daily Sounds

This season's fashion show is the tenth time that Ye Qian invited the musician Xu Lin to practice the music. Xu Lin is also the film soundtrack and song creator of Ye Qian's directorial debut. Xu Lin took inspiration from the "voice of the day", and the whole show gathered a variety of sounds of daily getting up, working, exercising, eating, and entertainment, giving up the form of the usual show music, which is very experimental. The famous singer Xiao Yuhang, who starred in "Sweet Potato Rice", also made a special speech to appear in the daily "vocal." In the curtain call music section, Xu Lin uses the various mobile phone software prompts and caller tones that remind the countless contemporary people of “existence” as the ending music. The curtain-filled music is full of ridicule, and it is highly echoed by the designer's "FACE Face" fashion theme.

Guanxiu Tian Group: The nine chief show experience officers personally support

YES BY YESIR once again chooses Shanghai for the latest fashion release, and has won many industry top fashion bloggers and KOL personally support Ye Qian fashion show: Chinese famous fashion pioneer Zuo'an, top fashion critic Lin Jian, popular fashion blogger Mr. Ji Liang, international luxury Brand cooperation illustrator Pencil Brayn, famous stylist ITgirl Chen Xingru, fashion magazine writer fashion poor road and Gu Chenxi, creative industry push fashion blogger HardCandy, cutting-edge fashion blogger AnaCoppla these nine highly authoritative and professional friends Together with the "Nine Chief Shows Experiencers", they led the lucky fans to the show to reveal the mysterious big show of "FACE Face".

Show Starlight: Star Friends Designed for China

This season's press conference flashed, Tencent video exclusive hit drama "Full-time master" in the Yang Yang loves the newcomer Gu Youming, many times on the CCTV Spring Festival evening new singer actor Wang Xiaomin, 2006 Oriental TV "refueling good man" program The runner-up Song Xiaobo and other stars have appeared in the 2020 spring and summer show to support the friend Ye Qian's fashion show. Many star and show experience officers wear the YES BY YESIR fashion collection, leaving an unforgettable starlight moment on the show floor.

Supermodel Lineup: Asian temperament new faces bursting of the T station

YES BY YESIR fashion show has excavated a lot of supermodels, this time in Shanghai Fashion Week, by FOCUS, Longteng elite and other international new supermodel faces such as Chun Yu, Shu Ping, Jiang Ruiqi, Huang Shixin, Hu Yifu, Meng Ge, Liu Jun's super-Asian faces leading the international TOP fashion show appeared in the 2020 Spring/Summer show at YES BY YESIR. Jeffery Yang of the cooperative show Casting Duo said: Young confident, multi-personality is the fashion spirit conveyed by the designer, so this has become an important indicator of the YES BY YESIR model. The creative approach to each model's “breaking through the self” this season is the best interpretation of the free and pluralistic approach. Let's get to know these 37 models that affect the future!

The curtain call moment: YES BY YESIR fashion workshop debut

Two seasons and two seasons are important time nodes of the fashion industry. In the fixed cycle of half a year and six months, we will produce a whole season of different themes. The test is not only the designer, but also the behind the scenes. Fashion production workshop team. The warm heart of the designer Ye Qian teamed up with the ingenious fashion workshop team, and also ended the season's “FACE·Face” theme fashion show.

Behind the scenes team: new professional fashion team to escort

The 2020 Spring/Summer show model Casting director team consists of Jeffery Yang (founder of FOCUS MANAGEMENT supermodel brokerage company), Trecey, and Zhezhe (PRADA show new face director). "Next stop Asian face" is the key word for Casting this season. More than 80% of the models are participating in YES BY YESIR for the first time. The director of the show is director Dong Wei from HOTPOT PRODUCTION.

A rare sight: nearly 400 buyers gathered in the fashion show

Buying a hand is an important link between a designer brand and a popular trend. This season's YES BY YESIR conference gathered nearly 400 buyers and agents in the fashion industry. The high density of guests is quite rare in the Shanghai Fashion Week brand show. Once praised by the mainstream media as one of the best independent designer brands combining business and art, designer Ye Qian said: Designers can only understand the needs of the younger generation, face the importance of quality and the humanity of design. Quick control of the initiative as the fashion designer's artistic proposition.

Double flower Lianti: direct store increased the store to join the start

YES BY YESIR officially launched its own fashion factory project this year, and the quality has been upgraded. At present, it has opened more than ten stores in high-end shopping malls in many first-tier cities in China, including the newly opened Beijing Wangfu Central and Hangzhou Wanxiang City stores, as well as Xidan Galeries Lafayette, Nanjing Deji Plaza, Chengdu Oceanic Taikooli, and Xiamen Yuji. Center, Guangzhou K11, Chongqing Vientiane City, Shenzhen Yitian Holiday Plaza, Wuhan Wushang Square, etc. It is understood that the brand plan will officially open the store to join the cooperation in 2020, so that Chinese design can enter more fashion ups and downs in the city.

Next City: Shanghai China Resources Times Store is about to open

Shanghai China Resources Times Square and Asian architecture master Nendo Sato, ushered in the largest overall upgrade in the 20 years since its opening: Nendo has created the latest fashion landmark in the Lujiazui business district with the concept of “The Beauty Theater”. YES BY YESIR is a designer brand that integrates the spirit of contemporary China. It deliberately chose the first store in Shanghai to be in the newly-launched Shanghai China Resources Times Square. The elegant arc-shaped shop full of designer's personal tailoring style will open its doors in Shanghai at the end of the year.

More than one side: when fashion designers direct art films

As the successful designer of China's first fashion cross-border film industry, Ye Qian directed the film's debut album "The Rice and Rice", which debuted at the 2019 Moscow International (Class A) Film Festival, the European Premiere at the 2019 Munich International Film Festival, and more. In October this year, he officially entered the "Hidden Dragon" competition unit of the 2019 Pingyao International Film Festival and premiered in Asia. The film was produced by Zhongshi Hechuang (Beijing) Film Co., Ltd., and was produced by well-known companies such as Zhongxie Culture, Ali Film, Youku Film, Dadi Times, its Maiying, and Yingke Dafang. The publicity unit is Beijing. Unlimited Freedom Culture Media Co., Ltd. The film industry has expressed a high degree of recognition for this film.

The "Steamed Rice with Rice" was produced by the famous director Li Shaohong. The famous director/screenwriter Mei Feng served as the screen instructor. Two Taiwan Golden Horse Awards were starred by Yalei and Yang Guimei. The story tells the story of a pair of "old girlfriends", which comprehensively displays the regional culture and customs of southern Fujian. The film reflects the current situation of China's aging and the following by showing the joys and sorrows of the two old sisters' daily life. A generation of young people's cultural conflicts. The film is flat and the rhythm is relaxed, and the story seems ridiculous but full of affection. Just as the title "sweet potato and rice" is the daily diet of sweet potato porridge in southern Fujian, which means that "the true meaning of life is hidden in ordinary life."

It is reported that "sweet potato pouring rice" will be screened in the national cinema at the end of 2019. At that time, everyone can feel the unique film art and romantic audiovisual aesthetics of the first cross-border director Ye Qian from the Chinese fashion industry in the theaters of different cities.

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