Hermès fake bag with a single profit of over one hundred thousand

Assuming that there is such a scenario, a white-collar worker buys several tens of thousands of Hermes bags on the Internet. This package is well-made and provides invoices and other documents, but the real price is only one-tenth of the purchase price. The manufacturer is not Hermès but a factory in Guangdong...

This scene is not an imaginary but a fact that occurs from time to time.

A few days ago, Hermes CEO Patrick Thomas said in an interview with foreign media, “80% of Hermes in online shopping is counterfeit.”

Our reporter has investigated and learned that there is a big loophole in the authentic identification process of Hermes bag. This loophole is becoming a hotbed of gray and black trading. Utilizing consumer misunderstandings and biases, a Hermès counterfeit package can even bring in more than 100,000 profits to traders. This may be the secret of fraudulent Hermes.

The “Offer 8” business “Our goods can be sent to a counter in Hong Kong for verification. This is the real thing.” In early June 2012, the customer service manager of a wholesale foreign trade company told the reporter confidently.

The customer service manager's sales brand is Hermès, an internationally-known luxury brand. Just an ordinary handbag, and the brand's label, will cost tens of thousands of dollars.

And in the foreign trade wholesale company's manifest, the price of these Hermes handbags is only 2999 yuan, if you order large quantities, you can also discount. "Even people who use Hermès often find it hard to see that our goods are fake goods. We once had customers who got special counters to test and the results were said to be genuine."

The foreign trade company's name is "Get Goods 8" and they are known for their imitation of luxury goods. They claim that the Hermes bags in the domestic luxury goods purchasing websites are all from their companies, and they place orders at factories in the Guangdong region to customize the high-fidelity Hermes bags. "If necessary, we can even find packages for French former Hermes workers, but the prices will be more expensive."

With the Hermès CEO bombarding 80% of the online channels of Hermès falsification, such an underground counterfeit packaging manufacturing chain is gradually emerging. They have at least three links from factory to sales. However, no one knows their methods of fraud.

“Our goods are made using imported leather materials and commissioned by high-quality foundries.” The above foreign trade wholesale company told reporters, “If the customer has requirements for the degree of simulation, we can even use the original factory of Hermes. Leather makes it more real."

It sounds like this is the traditional way of A goods (ie, high imitation goods): the imitation of the foundry - the trader sells the sale - the retailer sells. However, with the rise of luxury online shopping. This traditional path began to change, and A goods can also be “sparrows change the phoenix” and appear before the consumers as authentic.

All the secrets of Hong Kong's invoices actually started with a small Hong Kong invoice.

The foreign traders stated that the goods they send to each customer will be accompanied by a Hong Kong shopping invoice. Customers can use this to show consumers that the goods are sold in Hong Kong.

This invoice, to a certain extent, has become the key to making genuine Hermes a genuine product.

"The invoice we provide is an invoice issued by the genuine counter of Hermès in Hong Kong." The foreign trader told reporters, "You can compare the invoice with the counter in Hong Kong, and the bills are the same as the ticket."

So what's the mystery of this invoice? Why is it Hong Kong's invoice instead of choosing another area?

“In order to protect consumer privacy, Hong Kong refused to inquire about consumer records through invoices. Therefore, this invoice is only a symbolic meaning and has no practical effect.” The foreign trader told reporters. “Ordinary consumers will choose to believe after seeing genuine invoices in Hong Kong, and even a bit of skeptical consumers will be unable to get the information they want because they are blocked when they make inquiries.”

In fact, it is precisely because of the characteristics of this invoice in Hong Kong that Hong Kong invoices have appeared in large numbers in online luxury shopping. "The current use of Hong Kong invoices to the site, to some extent, there may be problems." The foreign traders pointed out.

In order to verify the above-mentioned foreign traders' claims, our reporter landed on the Internet to search for Hermès Purchasing. A website called “Ultimate Beauty” appears at the forefront of search results.

The reporter landed on the site and selected Hermès a cow leather briefcase with a price of 32,000 yuan, and consulted the website customer service. How to verify the authenticity of the package. The reporter’s answer is that he can provide invoices for Hong Kong counters, and consumers can go to Hong Kong counters to check their goods.

At present, the reporter has no evidence to prove that the above-mentioned foreign traders' claims are true, nor can they prove the authenticity of purchasing luxury goods mentioned above. However, coincidentally, the reporter also consulted a number of online stores, but the results are all sales of Hermes handbags, can provide sales invoices in Hong Kong stores.

When a reporter asked about the source of the above Hong Kong invoice, the foreign trade company said it was not convenient to disclose it, but its own company had an internal channel to get the invoice.

Earlier, according to the official announcement of Hermès, two of the 12 employees involved in an international fraud team smashed by the company were employees of Hermes who had been dismissed. The Hermès brand announcement revealed that there may be other current employees who also participated in the fraud case.

Hermès' "boosting"

In fact, no matter how simulating the online sales of Hermes, how authoritative the invoices provided, if the consumer persists in the verification, it is still possible to verify the authenticity of the package. The last link of the 80% network sales fake packet market is related to Hermès.

When reporters asked how to deal with consumer rights protection, almost all counterfeiters used words like “must not” and “absolutely impossible”.

“Hermès is certainly too late to help consumers identify the true and false goods. If consumers want to check the authenticity of a package, the international big-name process is usually six months.” A counterfeiter told reporters, “You think that in addition to some special Consumers, who will wait for six months for this?” The cost of inspections is even more striking. "If there is no legitimate reason to test, the cost of inspection usually requires consumers to pay for themselves, which is almost the same as buying a new package."

This loophole has become one of the main reasons why many counterfeiters are unscrupulous. In online shopping, the seemingly perfect after-sales service is also flawed in the face of this loophole.

Take Uchiharu, which focuses on luxury online sales.

When the reporter consulted with him about fake verification, the website's customer service gave such an answer. “We give the customer 7 days inspection time, during which any problems can be returned. If the brand counter or the relevant authority issued a certificate that our goods are not genuine, then we will be responsible for. We will be based on consumer retention Hangtags, inspections are not sold on our website."

However, such a response, in the eyes of the aforementioned traders, is almost equal to "no response."

"If it is not a package purchased at a relevant store, these stores will not give you a test whether it is genuine. Even if it is tested, it will take a long wait." Said the trader said.

As of press time, our reporter tried to contact Hermes official to respond to this, failed.

"The profit of a fake package can exceed 100,000 yuan."

With the outbreak of the domestic luxury goods market, the profit of this counterfeiting chain has begun to surface.

"At least you can earn several times, and even some overseas purchasing sites, a package of profits can exceed 100,000 yuan." A Hermes imitation goods traders told reporters.

In this interest chain, it mainly takes the form of tripartite traders and purchasing websites or retailers. Traders make high-fidelity packages through downstream factories, while purchasing sites and retailers make huge profits through sales.

As an example, the trader takes "Ninbo 8". The main cost of the company is the production cost. "We pack the skin, imported leather for Hermès, made of imported premium Litchi Bay leather, the wholesale price of 5,000 yuan. It is understood that an imported skin can produce at least dozens of bags, and the price of each bag Both are close to 2,000 yuan.

However, higher profits are from sales.

"Because our goods are very real and we can provide invoices, some sales are sold at genuine prices," said the trader.

Take the example of a 35cm soil yellow Kelly bag on the site. The wholesale price of this package is 3,000 yuan. The reporters inquiries about the network, the price of the same type of genuine package is close to 50,000 yuan. This also means that if the website and retailer discount sale, the final profit will exceed 10 times.

For these profits, some purchasing websites will also think of ways to convince consumers that the packages they purchase are genuine.

“Some of the websites that claim to be overseas purchasing agents have purchased packages from us and sent them to France. After transferring to France, they are then sold to domestic purchasing customers. With a package, they can earn more than 100,000 yuan.”

According to the above-mentioned traders, most of the domestic purchasing websites use this method.