Manhattan, the global supply chain optimization service provider, together with its customer apparel brand Semir, was awarded the "Best IT Project of 2012" by the China Federation of Logistics and Purchasing.
Manhattan, the global supply chain optimization service provider, together with its customer apparel brand Semir, was awarded the "Best IT Project of 2012" by the China Federation of Logistics and Purchasing. In 2010 and 2011, Manhattan was awarded this honor with the leading third-party logistics service provider Ding Tong Logistics and China's leading pharmaceutical distributor, Sinopharm, jointly. This year, Manhattan was awarded for the third consecutive year.

The awards presentation introduced the successful implementation of innovative technologies in China and demonstrated new ways for the development of China's supply chain industry. The 2012 awards ceremony was held at the Shangri-La Hotel, Wuhan, China and attracted nearly a thousand guests.

The Semir project recently implemented in Manhattan was recognized by the industry. The project helped Semima optimize its warehousing and distribution facilities with a supply chain system that can support multi-channel business operations, further consolidating the company's position as a leading apparel brand in China.

Founded in 1996, Semir Group is engaged in the production of a wide range of apparel and children's wear. It operates through 7,500 sales outlets and online sales channels. It owns two major clothing brands, Semir and Balabala. As the delivery time of the garment industry becomes shorter and shorter, customer requirements become more stringent, and the stock keeping units (SKUs) used in the business are becoming more and more complex. There are also requirements for simplifying the overall warehousing and distribution capabilities. Semima needs to implement advanced and mature supply. The chain system platform replaces the previous manual operation mode. Specifically, Semir needed to improve inventory accuracy and production efficiency, easily master the data in the warehousing and distribution business, and implement a system platform that can promote business growth.

Since the implementation of the Manhattan Warehouse Management Solution (WMS), Semir has achieved a substantial return on investment and has implemented it in a Shanghai-based distribution center of over 30,000 square meters.

Mr. Zhang Zhenlin, Director of Logistics Technology of Semir said: “With the Manhattan system, our supply chain is more flexible. This is something we could not achieve before. Now we can effectively manage multi-channel business and quickly respond to the changing demand model. Manhattan WMS System It also helps us to pay close attention to supplier compliance, significantly improve inventory accuracy, and optimize the entire order execution process, thereby improving customer satisfaction.”

Mr. Zhang Zhenlin added: “As far as distribution centers are concerned, picking efficiency has increased by 60%, labor costs have been reduced by 40%, and space utilization rate has increased by 30%. In addition, the accelerated flow of goods means that companies can be within 7 hours. Handle 350,000 items."

Arnold Consengco, president of Manhattan North Asia, said: “We are deeply honored by this award. This is due to the hard work and close cooperation of the project teams of both Semir and Manhattan. We are based on Manhattan's supply chain technology to help Senma et al. Many retail companies at home and abroad have responded to the fast and flexible supply chain.In today's multi-channel business environment, customers are increasingly demanding on the selection of goods, when to pick up the goods, and how to pick up the goods. Implementation of supply chain technology is particularly important. The method of retail supply chain management is relatively simple and flexible. Based on the retention of the original system and investment of customers, we provide comprehensive solutions and technologies, and store inventory, orders, prices, promotions, marketing, and implementation of the entire sales channel. Seamless integration of related information."

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