Humen clothing to create "big league"

Yesterday, the reporter learned from the Dongguan City Economic and Information Bureau that Humen Garment Technology Innovation Center plans to expand its capacity and plans to cooperate with Alibaba to promote Humen clothing with e-commerce.

Online promotion of "Humen clothing"

Huang Yi, deputy director of the Bureau of Economic and Credit Administration of Dongguan City and director of the Municipal SME Bureau, recently led a team to investigate the Humen Garment Technology Innovation Center. The center was established in 2005 and is an industry public service platform for the upgrading of Humen garment industry. At present, the center is equipped with Humen clothing exhibition hall, technology innovation experience zone, multi-functional fashion T station, clothing library reading room, Fumin fashion network, conference hall and other facilities, providing fashion companies with popular information, design technology, talent training, management consulting , brand marketing, and resolution of commercial disputes and other services were awarded as "Top Ten Public Service Units for SMEs in Guangdong Province" by the Guangdong Economic and Trade Commission.

According to Humen Town, the Innovation Center is currently brewing major reforms. On the one hand, the Innovation Center will establish projects such as the National Fabrics Museum, National Testing Center, Creative Designer Gallery, and Guangdong Textile Institute Humen Campus to strengthen the construction of hardware and software. On the other hand, it will also cooperate with Alibaba and others to use e-commerce to improve the brand influence of Humen Garment.

The government wants to “take a half step ahead of the company”

Huang Yi, deputy director of the Bureau of Economic and Credit Administration of Dongguan City and director of the Municipal SME Bureau, said that Humen Town should continue to do a good job in the apparel industry. She said that a good entrepreneur can make a business, an industry, and a good company can make a local economy. Research shows that in the private economy, Dongguan garment industry is one of the pillar industries with the highest contribution rate of GDP.

“Humen clothing is small and medium-sized and micro-sized enterprises are scattered. It is difficult for individual development to become bigger and stronger.” Huang Yi suggested that Humen garment industry should learn from Jiangsu, Zhejiang and other advanced regions to create “big industry”, “big alliance” and “big platform”. , Integrate industry social resources, attract and unite a group of "specialized new" SMEs, the implementation of Baotuan development. Nandu reporter learned that clothing companies in Jiangsu and Zhejiang not only supported the public service platform, but also formed larger-scale enterprise alliances. The alliance shared market information, technology and development experience.

Huang Yi also believes that government departments should do "a half step ahead of the enterprise." The apparel industry emphasizes fashion and innovation, and the information is updated very quickly. The government departments can't stop at meetings or conferences. Instead, they must provide administrative services based on the characteristics of the industry and guide the industry's technological reform and innovation.